Instructional design/Color Selection for Message Design/Unit4 Effects
Color Selection for Message Design
Unit 1 High- and Low-Keyed Colors
Unit 2 Warm and Cool Colors
Unit 3 Color Combinations
Unit 4 Psychology of Colors
Psychological Effects of Colors[edit | edit source]
So far, you have learned general effects of high-/low-keyed colors, and warm and cool colors. You also learned the effects made by various color combinations. In Unit 4, you will learn moods and meanings carried by specific colors.
Red[edit | edit source]
Powerful[edit | edit source]
The color of red gives a powerful feeling and could be useful when you want to impress people.
Happy[edit | edit source]
Red color is also associated with the sense of happiness. Specifically, red is a Christmas color as well as color for festivals in Asian cultures.
Dangerous[edit | edit source]
People naturally perceive red as a color of danger, probably because it is the color of blood or fire. You can use red when you are creating warning message.
Orange[edit | edit source]
Energetic[edit | edit source]
Orange makes you feel the sense of energy. You can use orange, for example, when you are writing an article about the vitality of a moth.
Festive[edit | edit source]
Orange also gives a happy and friendly feeling. The color is often associated with festivals.
Warm[edit | edit source]
Orange is the color of fire and thus conveys warm a feeling. The color would especially attract people in a cold winter.
Yellow[edit | edit source]
Sacred[edit | edit source]
Because yellow looks similar to gold, it is often associated with sacredness. Notice both the pictures use gold yellows.
Novel[edit | edit source]
By using bright yellow, you can create something unique and new looking. Such yellow makes the object strongly standout from other objects.
Cheerful[edit | edit source]
Yellows is also perceived as cheerful. When you want to create a happy feeling, you can consider using yellow too.
Green[edit | edit source]
Growing[edit | edit source]
Green color is associated with the energy of plants and carries the feeling of growth. While red represents temporal strong energy, green conveys long-lasting, gradual energy.
Fresh[edit | edit source]
Because green leafs are usually young leafs, green color also convey the message of freshness and youngness.
Healthy[edit | edit source]
Because greens are associated with freshness and youngness, they also convey the feeling of healthiness.
Blue[edit | edit source]
Calm[edit | edit source]
Blue has the sense of serenity. Especially pale blues can combine also with the effects of high-keyed colors and make a quiet and peaceful atmosphere.
Dependable[edit | edit source]
Blue is the color used in various professional settings and perceived as the color of trustworthiness.
Depressing[edit | edit source]
Dark blues, combined with the effects of low-keyed colors, could create a negative atmosphere.
Violet[edit | edit source]
Sorrow[edit | edit source]
Violet is another color that could create a depressing atmosphere. Because it is a cool color, it tends to absorb rather than evoke energy.
Nostalgic[edit | edit source]
Violet is also said to invoke a sentimental feeling. As low-keyed violet carries rather negative feelings, you want to be careful about the key of violet when you intend to create the nostalgic feeling.
Spiritual[edit | edit source]
Violet is a unique color associated with spiritual beings or supernatural powers. When you want to make a mysterious atmosphere, consider using violet.
White[edit | edit source]
Purity[edit | edit source]
White contains none of red, blue, or yellow, thus, it is uncontaminated and pure. Brides tend to wear white dresses as symbols of purity.
Trustworthy[edit | edit source]
The uncontaminated and clean character of white make the color a symbol of trustworthiness. The white color is often associated with medical practices.
Bland[edit | edit source]
As white does not have any color, it could be perceived as boring too. Especially gray whites, combined with the effects of low-keyed color, could convey a cold or sad atmosphere.
Black[edit | edit source]
Sorrow[edit | edit source]
Black is the darkest low-keyed color and it displays the effects of low-keyed colors very strongly. In general, black carries negative feelings and atmosphere.
Death[edit | edit source]
Black is also associated with death. While whites are also associated with death, it tends to be associated with funeral rather than death itself. Also, in Asian cultures, black is the color for the funeral.
Elite[edit | edit source]
While black is generally associated with negative things, it is also associated with eliteness and intelligence. This is probably because people tend to be expected to wear a black suit in formal settings.
Brown[edit | edit source]
Dirty[edit | edit source]
In terms of its effects, brown could be considered the opposite color of white. While white is a color of cleanness, browns are colors of contamination.
Bare[edit | edit source]
Because the earth color is brown, the color of brown is associated with bareness. Accordingly, it also conveys the feeling of wildness.
Poor[edit | edit source]
As brown represents both dirtiness and bareness, it also produces the message of poverty. You would notice lots of pictures about poverty consist of the color of brown.