Instructional design/Color Selection for Message Design/Unit1 Definition

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Color Selection for Message Design

Introduction

Unit 1 High- and Low-Keyed Colors

Unit 2 Warm and Cool Colors

Unit 3 Color Combinations

Unit 4 Psychology of Colors

Final Exam!

Definition of High- and Low-Keyed Colors[edit]

A key is not only what you carry in your pocket to unlock doors! Key, as it relates to color, is the amount of lightness and darkness. High-keyed colors are often referred to as pastel colors, and low-keyed colors are often referred to as dark colors. Also, in fine art, key is often referred to as value.

  • High-keyed colors = Pastel colors = Light-valued colors; Colors mixed with white (White is the strongest high-keyed color)
  • Low-keyed colors = Dark colors = Dark-valued colors; Colors mixed with black or gray (Black is the strongest low-keyed color)

Examples of High-Keyed Colors[edit]

Quartz-ss-rq1a Gaiety pastels

Perles pastel 4224 - Thun - Flowers

Examples of Low-Keyed Colors[edit]

Dark sunset Dark Prong

Dark Balder Dark room

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