Instructional design/Color Selection for Message Design/Unit3 Effects
Color Selection for Message Design
Unit 1 High- and Low-Keyed Colors
Unit 2 Warm and Cool Colors
Unit 3 Color Combinations
Unit 4 Psychology of Colors
Effects of Color Combinations[edit | edit source]
Generally, analogous, complementary, and split complementary colors form the following impressions:
Examples of the Effects of Analogous Color[edit | edit source]
Warm[edit | edit source]
Analogous colors convey a warm feeling. While you have no clue of the temperatures of the places, you might have a feeling that the places are warm rather than cool.
Calm[edit | edit source]
If you want to create a calm atmosphere, it is a good idea to use analogous colors. You may sense the quietness of the places from the pictures.
Harmonious[edit | edit source]
Another effect of analogous color is to give a harmonious feeling. If you want to show the harmonious atmosphere in places or between people, consider using analogous colors.
Examples of the Effects of Complementary Color[edit | edit source]
Striking[edit | edit source]
People's eyes sense complementary colors in a unique way. If the complementary colors face each other, people sense the facing area looks vibrating. Complementary colors can create a dynamic or powerful atmosphere in this way.
Examples of the Effects of Split Complementary Color[edit | edit source]
Sharp[edit | edit source]
Split complementary colors make strong contrasts and thus create a sharp atmosphere. You might sense artistic and unique feelings conveyed by the pictures.
Smoother than Complementary Color[edit | edit source]
While split complementary colors create a sharp contrast, they tend to look more natural than complementary colors. While you might feel sharpness from the pictures, you might not feel a strong uncomfortableness either.