Instructional design/Color Selection for Message Design/Unit3 Definition

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Color Selection for Message Design

Introduction

Unit 1 High- and Low-Keyed Colors

Unit 2 Warm and Cool Colors

Unit 3 Color Combinations

Unit 4 Psychology of Colors

Final Exam!

Color Combinations[edit | edit source]

There are three primary color combinations: analogous color, complementary color, and split complementary color. In order to understand the concept of color combinations, it is a good idea to refer back to the color wheel.

Analogous Color[edit | edit source]

Analogous colors are colors next to each other on the color wheel. For example, orange, reddish orange, and red are analogous colors.

Analogous Color.gif

Examples of Analogous Color[edit | edit source]

Earth6391 5852 - Schynige Platte - Flower

Complementary Color[edit | edit source]

Complementary colors are colors placed opposite on the color wheel. For example, greenish blue and reddish orange are complementary colors.

Complementary Color.gif

Examples of Complementary Color[edit | edit source]

Farbfilterbrille Anaglyphenbrille Red-Daisy-Macro-2 ForestWander

Split Complementary Color[edit | edit source]

Split complementary colors consist of a color and two colors next to that color’s complementary. For example, violet, yellowish green, and yellowish orange are split complementary colors.

Split Complementary Color.gif

Examples of Split Complementary Color[edit | edit source]

Orange tree -Rabat DSC 0042 (7333971654)

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