The topic development has been reviewed according to the marking criteria. Written feedback is provided below, plus there is a general feedback page. Please also check the chapter's page history to see editing changes made whilst reviewing this chapter plan. Responses to this feedback can be made by starting a new section below and/or contacting the reviewer. Topic development marks are available via UCLearn. Note that marks are based on what was available before the due date, whereas the comments below may also be about all material on the page at the time of providing this feedback.
Consider linking to your eportfolio page and/or any other professional online profile or resume such as LinkedIn. This is not required, but it can be useful to interlink your professional networks.
At least one contribution has been made and summarised with indirect link(s) to evidence
Add direct links to evidence. To do this: View the page history, select the version of the page before and after your contributions, click "compare selected revisions", and then use this website address as a direct link to evidence for listing on your user page. For more info, see Making and summarising social contributions.
Basic, 1-level heading structure – would benefit from further development, perhaps using a 2-level structure
Condense or remove the initial sections. The planned chapter starts directly addressing the topic with the section titled "The role of discounts in consumer behaviour"
Basic development of key points for each section, with relevant citations
Overview - Consider adding:
an evocative description of the problem and what will be covered
focus questions
an image
an example or case study
Avoid providing too much background information. Briefly summarise general concepts and provide internal wiki links to relevant book chapters and/or Wikipedia pages for further information. Then focus most of the content of this on directly answering the core question(s) posed by the chapter sub-title.
Strive for an integrated balance of theory and research
Include in-text interwiki links for the first mention of key terms to relevant Wikipedia articles and/or to other relevant book chapters.
Consider including more examples/case studies
Use APA style 7th edition for citations with three or more authors (i.e., FirstAuthor et al., year)
What an intriguing topic ! I had a look for a source for this chapter and found a interesting and relatively recent one looking at the pure framing effect of price discounts on consumer search behaviour. The results in this study suggest that subjects only base their decisions on salient characteristics of the situation rather than on the objective price information which might be an interesting point to add ! Good luck and I look forward to reading your chapter once its done :):
Hello, I'd echo the above suggestion - there are several documented phenomena in behavioural economics that would have a significant effect on how consumers respond to discounts. The anchoring effect means that people are likely to compare a discounted price to their knowledge of the product's usual price. For products where the 'usual' price is less likely to be known to the purchaser, marketers would benefit from displaying a higher "regular" price to exaggerate the perceived discount. Check out https://www.behavioraleconomics.com/resources/mini-encyclopedia-of-be/anchoring-heuristic/ if you'd like more information and some starter references for this. Also interesting about this from a motivational perspective is that people will often be unaware of the anchoring effect, so it's one of those situations in which self-report of motivation for a purchase may be a particularly unreliable measure! Good luck with the rest of your chapter.U3141987 (discuss • contribs) 08:40, 12 October 2022 (UTC)[reply]
Hello! Good work on the chapter so far! As it is close to the due date for this assignment I suggest using more hyperlinks, study case boxes and even some examples to help make the chapter more interactive and give it a bit of colour as well. There are a range of cool templates you can use by looking them up in wikiversity and adding hyperlinks to key concepts and theories will help the readers go explore other interesting topics and overall improve your page. I hope this helps! U3216389 (discuss • contribs) 07:50, 16 October 2022 (UTC)[reply]
Hi, the chapter is interesting, I suggest to use some focus questions and take away message regarding on the explanation of the main questions. This helps guiding. readers to have an idea about the focus in their chapter. Also, please don't forget to add in some more external link and your see also section. Great work! Jingru shao 0906 (discuss • contribs) 17:02, 16 October 2022 (UTC)[reply]
Here are some links might be useful for your see also,
This chapter has been reviewed according to the marking criteria. Written feedback is provided below, plus there is a general feedback page. Please also check the chapter's page history to check for editing changes made whilst reviewing through the chapter. Chapter marks will be available via UCLearn along with social contribution marks and feedback. Keep an eye on Announcements.
Overall, the quality of written expression is basic
Use active (e.g., "this chapter explored") rather than passive voice (e.g., "this chapter has explored" or "this chapter will explore") [1][2]
Reduce use of weasel words which bulk out the text, but don't enhance meaning
Avoid overly emotive language (e.g,. astonishing) in science-based communication
Layout
Sections which branch into sub-sections should include an introductory paragraph before branching into the sub-sections (see [Provide more detail] tags)
The grammar for some sentences could be improved (e.g., see the [grammar?] tags). Grammar-checking tools are available in most internet browsers and word processing software packages. Another option is to share draft work with peers and ask for their assistance.
No use of embedded in-text interwiki links to Wikipedia articles. Adding interwiki links for the first mention of key words and technical concepts would make the text more interactive. See example.
No use of embedded in-text links to related book chapters. Embedding in-text links to related book chapters helps to integrate this chapter into the broader book project.
Basic use of image(s)
No use of table(s)
Basic use of feature box(es)
Basic use of quiz(zes)
Basic use of case studies or examples
Basic use of interwiki links in the "See also" section
Basic use of external links in the "External links" section
Use bullet-points and numbered lists, per Tutorial 02
The accompanying multimedia presentation has been marked according to the marking criteria. Marks are available via the unit's UCLearn site. Written feedback is provided below, plus see the general feedback page. Responses to this feedback can be made by starting a new section below. If you would like further clarification about the marking or feedback, contact the unit convener.
The correct chapter title and sub-title are missing from the name of the presentation — this would help to clearly convey the purpose of the presentation
A brief written description of the presentation is provided. Consider expanding.
A link to the book chapter is provided but the hyperlink isn't active to allow 1-click access
A link from the book chapter is provided
The presentation is incorrectly categorised as being for kids. This introduces limitations, such as being unable to add the presentation to a playlist. More info.
Image sources and their copyright status are not communicated
Ideally, provide clickable links to the original image sources (e.g., in the description)
This presentation may have probably violated the copyrights of image owners as images appear to have been used without permission and/or acknowledgement.
A copyright license for the presentation is provided in the presentation description but not in the meta-data
