Talk:Motivation and emotion/Book/2020/Advertising and emotion

Comments

After the sections you should have a small section that introduces what you are about to talk about, i.e. - what's emotional advertising - how does emotional advertising work intro section advertising and psych consumer behaviour strategies - what brands have used emotional advertising --Laurenpeel (discuss • contribs) 06:42, 8 September 2020 (UTC)

Hey! I find this topic very interesting and found some research that may help you with your chapter! This article is titled "The effects of music on emotional response, brand attitude, and purchase intent in an emotional advertising condition" by Morris and Boone (1998). This study provides an experimental design that provides empirical evidence for advertising on emotion (especially through music!). You can find it here: https://www.acrwebsite.org/volumes/8207/volumes/v25/NA-25 From this, it is from 1998 so it may be interesting to discuss how these findings may differ to more recent studies ! :) --U3190016 (discuss • contribs) 12:22, 12 October 2020 (UTC)

Hi, I think the idea of using the section 'what brands have used emotional advertising' to be really interesting and a great way to use case studies. But maybe you should limit the number of examples used, link to the campaign, and link some of the elements in the campaign back to relevant theory. I also noticed that for each of the examples used you haven't referenced where/how you found them. For the NRMA example for instance, I noticed you've referenced that it was an Effie award winner. On the effie's website they include the brand submissions which have information around how they identified information and showed empathy. You may want to inlcude this reference: https://effies.com.au/attachments/entry-214-insights-nrma.pdf and contrast the way they have used emotion to a peer reviewed journal article looking at advertising/emotion theory. Some useful articles may be: http://web.a.ebscohost.com.ezproxy.canberra.edu.au/ehost/detail/detail?vid=0&sid=aca05e27-e8a2-4ba9-ad75-9299bd89b739%40sessionmgr4008&bdata=#AN=9479581&db=bsu or https://www-sciencedirect-com.ezproxy.canberra.edu.au/science/article/pii/S0268401216000025?via%3Dihub --U3025324 (discuss •contribs) 19:30, 14 October 2020 (UTC)

I found a starting source that could help you explore how persuasion plays a role in advertisement. https://books.google.com.au/books/about/Visual_Persuasion.html?id=OQ5TPWYSndwC&redir_esc=y --U3166965 (discuss • contribs) 23:31, 17 October 2020 (UTC)

Hi, I think your finished chapter is very interesting! But, I think it would have been more interactive for the reader to start off with a question. Maybe about if they have ever felt emotionally touched by an advertisement and in what way? Another question along those lines would help the reader understand the content easily. - Jasmine u3239091

Heading casing

FYI, the convention on Wikiversity is for sentence casing. For example, the wikitext should be: == Cats and mice == rather than == Cats and Mice == -- Jtneill - Talk - c 01:10, 19 September 2020 (UTC)

Topic development feedback

The topic development has been reviewed according to the marking criteria. Written feedback is provided below, plus there is a general feedback page. Please also check the chapter's page history to check for editing changes made whilst reviewing the chapter plan. Responses to this feedback can be made by starting a new section below and/or contacting the reviewer. Topic development marks are available via UCLearn. Note that marks are based on what was available before the due date, whereas the comments may also be based on all material available at time of providing this feedback.

Title and sub-title OK Layout adjusted Capitalisation of the title/sub-title has been corrected to be consistent with the book table of contents User page Excellent Consider linking to your eportfolio page and/or any other professional online profile such as LinkedIn. This is not required, but it can be useful to interlink your professional networks. Social contribution None summarised with link(s) to evidence.= Section headings Well developed 2-level heading structure, with meaningful headings that directly relate to the core topic. See earlier comment about Heading casing. Sections which include sub-sections should also include an overview paragraph (which doesn't need a separate heading) before branching into the sub-headings. Key points Overview - Consider adding: focus questions. an example or case study. Key points are partially developed, but some sections lack any development. Include APA style citations. Ensure sufficient coverage of relevant theory and research. Promising use of examples/case studies. Conclusion (the most important section) hasn't been developed. Image An image (figure) is presented. Caption uses APA style. explains how the image connects to key points being made in the main text. Cite each figure at least once in the main text. References OK For APA referencing style, check and correct: capitalisation doi formatting Excellent Resources See also Missing External links Use bullet-points Rename links so that they are more user friendly Include source in brackets after link

-- Jtneill - Talk - c 01:10, 19 September 2020 (UTC)

Social media and advertising

could be worth exploring how social media has impacted advertising and if so how they can potentially individualise ads for different users--Jackson McNee (discuss • contribs) 00:11, 18 October 2020 (UTC)

Chapter review and feedback

This chapter has been reviewed according to the marking criteria. Written feedback is provided below, plus there is a general feedback page. Please also check the chapter's page history to check for editing changes made whilst reviewing through the chapter. Responses to this feedback can be made by starting a new section below and/or contacting the reviewer. Chapter marks will be available later via UCLearn, along with social contribution marks and feedback. Keep an eye on Announcements.

Overall Overall, this is a promising chapter due to its structure and case studies, but insufficient due to the lack of use of the best available primary, peer-reviewed sources (over reliance on secondary, non-peer-reviewed sources). The main area for improvement is to increase use of primary, peer-reviewed sources - currently the chapter overly relies on non-peer-reviewed sources. For additional feedback, see the following comments and these copyedits. Theory The chapter has an applied focus, which is excellent for the book theme, but it could be strengthened by explaining the main emotion theories that underlie emotional advertising? The use of four basic emotions provides an excellent structure/focus. But a more solid explanation/citation for focusing on these emotions is needed. Research A closer review of peer-reviewed research is needed, rather than relying on secondary, non-peer-reviewed sources. A more critical review of research is needed e.g., also consider, what are the limits/problems with emotional advertising? Some claims are unreferenced (e.g., see the tags). Overly heavy reliance on a single, non-peer-reviewed source (Decker, 2018). Move links to non-peer-reviewed sources into the external links section and instead cite original, primary peer-reviewed sources. When describing important research findings, consider including a bit more detail about the methodology and indicating the size of effects in addition to whether or not there was an effect or relationship. Greater emphasis on major reviews and/or meta-analyses would be helpful. Written expression Written expression Overall, the quality of written expression is good. The chapter could benefit from a more developed Overview and Conclusion, with clearer focus question(s) (Overview) and take-home self-help message for each focus question (Conclusion). Avoid use of exaggeration/overly emotive words such as "huge". Use gender-neutral language (e.g., s/he -> they). Layout The chapter is well structured, with major sections using sub-sections. Sections which include sub-sections should also include an introductory paragraph (which doesn't need a separate heading) before branching into the sub-headings. Learning features No use of embedded in-text interwiki links to Wikipedia articles. Adding interwiki links for the first mention of key words and technical concepts would make the text more interactive. No use of embedded in-text links to related book chapters. Embedding in-text links to related book chapters helps to integrate this chapter into the broader book project. Basic use of image(s). One image was removed for suspected copyright violation. No use of table(s). Very good use of feature box(es). Basic use of quiz(zes). Excellent use of case studies or examples. Grammar The grammar for some sentences could be improved (e.g., see the tags). Check and make correct use of commas. Abbreviations Abbreviations (such as e.g., i.e.., etc.) should only be used inside parentheses. Spelling Spelling can be improved (e.g., see the tags). Proofreading In general, do not capitalise the names of disorders, therapies, theories, etc.. APA style Use double- rather than single-quote marks for emphasis. Figures and tables Figure 2 has been removed - adjust the text - or replace with another image. Citations are not in full APA style. For example: If there are three or more authors, cite the first author followed by et al., then year (e.g., Smith et al., 2020) Use ampersand (&) inside brackets and "and" outside brackets. References are not in full APA style. For example: Check and correct use of capitalisation. Check and correct use of italicisation. Include hyperlinked dois. Move non-peer-reviewed sources into external links Social contribution No logged social contributions

-- Jtneill - Talk - c 21:55, 6 November 2020 (UTC)

Multimedia feedback

The accompanying multimedia presentation has been marked according to the marking criteria. Marks are available via the unit's UCLearn site. Written feedback is provided below, plus see the general feedback page. Responses to this feedback can be made by starting a new section below. If you would like further clarification about the marking or feedback, contact the unit convener.

Overall Overall, this is a good presentation. The presentation is over the maximum time limit - content beyond 3 mins is ignored for marking purposes. Structure and content There is too much content for the allocated time frame. Zoom out and provide a higher-level presentation at a slower pace. It is best to do a small amount well than a large amount poorly. The presentation makes good use of theory. The presentation makes good use of research. The presentation makes excellent use of one or more examples or case studies. What are the practical take-home message(s) that we can use to help improve our everyday lives based on the best available psychological theory and research about this topic? Communication The presentation is fun, easy to follow, and interesting to watch and listen to. The presentation makes effective use of text and image based slides with narrated audio. Well paced. The font size is sufficiently large to make it easy to read. The visual communication is effectively supplemented by images. Production quality The video is well produced using simple tools. The wording and/or formatting/grammar of the title/sub-title is inconsistent between the name of the video, the opening slide, and/or the book chapter. Audio recording quality was excellent. Visual display quality was excellent. Image sources and their copyright status are/not provided. Either acknowledge the image sources and their licenses in the video description or remove the presentation. This presentation violates the copyrights of image owners as images appear to have been used without permission and/or acknowledgement. A copyright license for the presentation is not provided. A link to the book chapter is not provided. A link from the book chapter is provided. A written description of the presentation is not provided.

-- Jtneill - Talk - c 08:35, 20 November 2020 (UTC)