Talk:Motivation and emotion/Book/2011/Consumerism and emotion

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Hi everyone,

Looking forward to some feedback on my draft outline. At this stage just really interested to hear anyone's ideas on the content - what might you like to read about? Most likely I will set out more subheadings and make it look 'pretty' later, so please don't worry about that too much. If you find my notes confusing, please ask and I'll ellaborate.

Many thanksHarryMMM 00:16, 12 October 2011 (UTC) Hi HarryMMM, I think this looks great - it seems to address the 'purpose' of the exercise, that is providing 'self help'. After seeing your outline, I am going to alter my draft (which is more textbook style).--Wikitwit 21:09, 12 October 2011 (UTC) Glad it inspired!HarryMMM 09:20, 3 November 2011 (UTC)

Feedback- Looks great so far love your work and creativity. Cant wait to see how the rest of your chapter progresses. Not sure if you will be discussing aeitology or is that beyound the scope of your work? Dell'Osso,(2008) found that consumersim affects a certain demographic of people more than others. Certain social, economic and familial factors appear to play a role. Miz.mira 05:37, 18 October 2011 (UTC) TA, Miz! You've made some good points but I've decided that aeitology is a bit beyond what I'm doing as I'm only going to explain how impulse spending evolves from a motivation/emotional place. As for demographics I will explain that (i believe) it affects everyone. HarryMMM 09:20, 3 November 2011 (UTC)

Your chapter is set up nicely, it flows well. Maybe you could mention if there are differences between age groups and consumerism? AngeM 07:57, 23 October 2011 (UTC) Thankyou! I would've loved to explained some more about demographics, but for this chapter I thought I'd start with a broader application. Gotta love that word limit! Thanks again. HarryMMM 09:20, 3 November 2011 (UTC)

Hi, I really like your page it's very good. Just wondering how you got pictures working because I have no idea. Also will you be talking about supermarkets advertising and how that affects consumerism?Rednoodles 21:05, 30 October 2011 (UTC) Hi Rednoodles. Are you asking about the monkeys? It was already moving when I found it, so I'm sorry I have no idea how to do it! I did consider those adds. Certainly something could be inferred about them using what I've put on the chapter (i.e. big red hands and happy music!). Unfortunately, due to space I could only limit myself to one very small chunk of research. HarryMMM 09:20, 3 November 2011 (UTC)

Hey HarryMMM I am really liking your draft so far. It is a subject that is really interesting and something I think psychologists should look at more so im really looking forward to reading this when its done. I like your use of pale colors to make it easier to read and the pun at the end of the draft, always good to ad a bit of comedy, goodluck with the rest. --EssDubz 11:02, 31 October 2011 (UTC) Thanks! Glad someone got it! HarryMMM 09:20, 3 November 2011 (UTC)

Hi HarryMMM, your page is really taking shape. Very comprehensive and thought-provoking. I like the different elements ie. taste etc. and the "take home message" - well, I really didn't need that new pair of shoes, shirt, bed linen, luxury doo dah, anyway:-) Buyer beware of emotional purchasing. Well done. Crazydaisy 03:54, 3 November 2011 (UTC) Ha! HA! AGREE! Writing this was good therapy for me too! HarryMMM 09:20, 3 November 2011 (UTC)

Hi there HarryMMM, thanks for the feedback I have changed my content accordingly. I have noticed some missing comma's and fullstops that you might want to change. Otherwise great book chapter. Welldone!!! Miz.mira 23:28, 5 November 2011 (UTC)

Word count

Your probably already know this. But just in case you not aware, you are over the word count. Miz.mira 03:30, 6 November 2011 (UTC)

Hi Melena, I know why you have done it, but... if you remove the Self-reg. quiz you lose 83 words. By my count you are sitting on 4,771, so you are not going to get the count down by picking away at little bits.

Maybe at the very start DELETE: It is impractical to advise becoming completely self-sufficient; grow vegetables, raise livestock, knit clothes, and you may never need to shop again. Problem solved That's another 24 words.

And I'd be looking long and hard at the food sampling section, again it's really harsh but you could KEEP: Taste sampling appeals to each of the three affect types to increase shopper pleasure as seen in Heilman et al. REMOVE APOSTROPHE (2011). DELETE: study, sampling added to the enjoyment of shopping (incidental). It increased product exposure even to those who did not sample, thereby increasing product familiarity. In this way it may ease stress of deciding between products (task-related). The same can be said if the product taste was liked (integral), the product achieves the necessary familiarity and desirability to be purchased. Critically, the findings of Heilman et al. (2011) do suggest an increase in impulse purchases after taste testing, but even planned purchases may be swayed to the store’s advantage (i.e., the sampled....)I didn't capture that last bit) Again, I get what you are doing but you cover this sort of stuff elsewhere. The reinforcement of your arguement is great (seriously), but you have to ask, can I live without it? It's 90 odd words.

Pain in the proverbial I know, but they are just some quick thoughts.AlexMC 07:06, 6 November 2011 (UTC) Many thanks Alex for taking the time to look at my page. I really appreciate it.

Also thanks to everyone who contributed to this page and offered advice on Moodle. Glad it is finished! Bring on multimedia presentations! Good luck with your own pages. HarryMMM 21:45, 6 November 2011 (UTC)

What a great topic - you hit the nail on the head - congratulations - a great story for a women's magazine - well done - Magnolia

Chapter review and feedback

This chapter has been reviewed according to the marking criteria. Written feedback is provided below, plus there is a general feedback page. Please also check the chapter's page history to check for editing changes made whilst reviewing through the chapter. Responses to this feedback can be made by starting a new section below and/or contacting the reviewer. Chapter marks will be available later via Moodle, along with social contribution marks and feedback. Keep an eye on Announcements.

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  1. Overall comments
    1. This chapter is highly engaging, widely-researched and provides solid self-help advice for consumers.


  1. Theory comments
    1. The problem is well-contextualised, with a very engaging writing style.
    2. An interesting application of theories (goals, expectancy theory, arousal and how personality traits, or demographic features affect emotion) to consumerism.
    3. It may also be interesting to note that there is an array of research available on the paradox of choice; it is impossible to evaluate all possible options with the sheer amount of choice available today, and this is detrimental to overall satisfaction with decision making in purchasing (Schwartz, 2004).


  1. Research comments
    1. Interesting discussion on how emotion is influenced through physical senses to increase purchase probability.
    2. Comparison of studies, discussion of research limitations and critical analysis are demonstrated.
    3. The controlling consumption section hits the mark of the self-help task and is well-summarised in the figure.

Written expression[edit]

  1. Written expression comments
    1. Effective use of headings and subheadings, demonstrating some nice wordplay.
    2. Minor typographical errors (e.g., missing full stop; “task-related affect”).
    3. The abbreviation of “for example” in parentheses should be followed by a comma; “(e.g. supermarket)”.
    4. Check apostrophe use (e.g., drawing customer’s attention->customers’).

Rfoster 06:50, 28 November 2011 (UTC)

Multimedia feedback

The accompanying multimedia presentation has been marked according to the marking criteria. Marks are available via login to the unit's Moodle site. Written feedback is provided below, plus there is a general feedback page. Responses to this feedback can be made by starting a new section below. If you would like further clarification about the marking or feedback, contact the unit convener. If you wish to dispute the marks, see the suggested marking dispute process.



  1. Overall, this is a well-researched and creatively developed and interesting presentation that clearly communicates key self-help messages.

Structure and content[edit]

  1. The presentation is well organised, with clear take-home, self-help messages


  1. Slides and animation, with images were used effectively.
  2. Audio is well-paced and easy to follow.

Production quality[edit]

  1. It seems that some embedded videos might not have worked (I tried on Windows XP and Windows Vista). A way around this would have been to upload your presentation e.g., to authorstream or youtube.
  2. Audio quality was alright, but there was considerable background noise.

-- Jtneill - Talk - c 12:32, 10 December 2011 (UTC)