From Wikiversity
Jump to navigation Jump to search
Crystal Clear app kfm home.png This user is an emerging academic in the Motivation and emotion unit, 2011. See all participants.

This is my first time using Wikiversity and I am excited (although still a little nervous) about contributing a chapter for Canberra University’s 2011 Motivation and emotion student-authored textbook. With all the possibilities of this topic, I want to focus on an organisational psychology application. Consumer motivation and emotion is most likely relevant to all readers so I want to answer—what motivates us to shop, and how do retailers manipulate us to make us buy more?