Portal:Marketing

Welcome to the Marketing Department of the School of Business

In popular usage, "marketing" is the promotion of products, especially advertising and branding. However, in professional usage the term has a wider meaning which recognizes that marketing is customer centered. Products are often developed to meet the desires of groups of customers or even, in some cases, for specific customers.

This department, if you desire, will attempt to facilitate your learning about marketing.

Learning projects

Where are the courses?

Waiting for you to create one. Wikiversity is a developing project, and depends on its contributors (anyone can contribute) for its content. Whether you call it a "course" or a "learning project", you can organize it here. Courses/Learning projects can be organised from a new "Portal" page, or in "Draft" space, or sometimes directly in the Main namespace (ie without any prefix). We encourage you to take the initiative and add your materials here!

Follow these links to learn how: Intro to Learning Projects • The Main Learning Projects Page • Credentials, diplomas & provenance • Policies • Learning • Education

• Meaning of Market
• 'No Money' Marketing for Start-Ups and Growing Businesses
• Principles of Marketing
• Customer Satisfaction
• Consumer Behavior
• International Marketing
• Introductory Marketing Research
• Advanced Marketing Research
• Applications of Market Research
• Advertising and Promotions Management
• Marketing Planning and Strategy
• Quantitative Marketing Analysis
• Decision Models In Marketing
• Marketing Communications
• Branding
• Marketing Strategy for Electronic Business
• Marketing Information System
• Marketing Execution
• Retail Marketing Execution
• Marketing Execution Communications
• Marketing Strategies
• Marketing Implementation
• Introduction to Advertising
• Service Marketing
• Principles of Marketing
• Digital Marketing

Resources Marketing Marketing ethics Self serve advertising Search for Marketing at Wikiversity

Interested participants Toyota8489 Amscco Jitesh Puck185 naveedtaji Bema

See also Topic:Advertising Topic:Marketing Ph.D School:Entrepreneurship

External links May 2008 New driver of brand extension success found by University of Minnesota professor March 2008 Logo Can Make You 'Think Different' March 2007 Company rebrands its proprietary desalination nanotechnology.

Logos

Learn by seeing.