Marketing Information System
Introduction[edit | edit source]
marketing is about satisfying consumer needs, in a manner that the organization makes profits. but to satisfy a customer, organization need to identify the exact nature of the need and want of customers and the competitor offering, so as to provide a better market.
Marketing Information System[edit | edit source]
Marketing Intelligence[edit | edit source]
Marketing Research system[edit | edit source]
Internal Record System[edit | edit source]
Marketing decision Support System[edit | edit source]
a marketing decision support system (MDSS) is a coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and environment and turns it in to a basis for marketing action.