Consumer Behavior
Consumer Behaviour is the act of marketing. Business people can't achieve their goals if the target markets' (audiences') needs and wants cannot be identified.
What is Consumer Behavior?
[edit | edit source]It is the anchor of successful marketing practice. This is so because it addresses the following major questions regarding the behavior or actions of consumer buyers, clients, customers toward a product, services or idea.
Consumer Behavior is an act in which an individual, organization reacts to a particular service or product, after the purchase.
Types of consumer Behavior
[edit | edit source]- Individual behavior
- Organisation behavior