Consumer Behavior

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Consumer Behaviour is the act of marketing. Business people can't achieve their goals if the target markets' (audiences') needs and wants cannot be identified.

What is Consumer Behavior?[edit | edit source]

It is the anchor of successful marketing practice. This is so because it addresses the following major questions regarding the behavior or actions of consumer buyers, clients, customers toward a product, services or idea.

Consumer Behavior is an act in which an individual, organization reacts to a particular service or product, after the purchase.

Types of consumer Behavior[edit | edit source]

  1. Individual behavior
  2. Organisation behavior