Talk:Motivation and emotion/Book/2015/Consumer motivation

Comments

Hello, Interesting topic, you did well to tackle something so broad. One big thing and one minor; you need to link your multimedia for submission, even if its just the blank template one, just copy and paste it from someone else's; the minor thing is that it's very text heavy, so a few (not very many, literally just a few) relevant images may help break through the text for the ease of the reader.

U3069744 (discuss • contribs) 09:56, 25 October 2015 (UTC)

Hi, just wanted to suggest that we share links between our two book chapters. Mine is on the Zeigarnik effect which is often used in advertising to create strong memories for brand or product. THere may be a link to the purchase motivation - Will come back with a paragraph once I have finished my research :). - U943390

Hey I just wanted to give you suggestion to look at advertisement as one of the motivations. Bad advertisement leading customers away and good advertisement may encourage them. Also about sales and discounts how does that effect customers motivation to buy. All best ~Iga.leszczynska

Hi :) If you were wanting to discuss impulse purchases in your chapter, this literature review is a great resource to get you started on that: http://www.ccsenet.org/journal/index.php/ijms/article/download/24570/16339 Good luck :) Adf001 (discuss • contribs) 07:51, 21 October 2015 (UTC)

Heading casing

FYI, the convention on Wikiversity is for lower-cased headings. For example, use: ==Cats and dogs== rather than ==Cats and Dogs== -- Jtneill - Talk - c 22:09, 22 November 2015 (UTC)

Chapter review and feedback

This chapter has been reviewed according to the marking criteria. Written feedback is provided below, plus there is a general feedback page. Please also check the chapter's page history to check for editing changes made whilst reviewing through the chapter. Responses to this feedback can be made by starting a new section below and/or contacting the reviewer. Chapter marks will be available later via Moodle, along with social contribution marks and feedback. Keep an eye on Announcements.

Overall Overall, this is a solid chapter which could be improved by also offering a broader explanation of other psychological science which helps to explain consumer behaviour (e.g., social and cognitive perspectives) or at least better justifying the strong focus on Maslow's hierarchy of needs, advertising and sponsorship. For more feedback see these copyedits and the comments below. Theory Better justification is needed for the selective focus on Maslow's hierarchy of needs, advertising and sponsorship, and non-explanation or mention of other perspectives. The Overview does a good job of establishing the topic is important. Examples were very helpful. Research Research is covered reasonably well but, as with theory, the chapter could be improved by incorporating a wider scope. When describing important research studies, provide some indication of the nature of the sample and possibly cultural context. When discussing important research findings, indicate the size of effects in addition to whether or not there was an effect or relationship. Written expression Written expression was reasonably good. Add an interwiki link to the book chapter on Maslow's hierarchy of needs Avoid one sentence paragraphs. A paragraph should typically consist of three to five sentences. Layout Add wiki bullet points (some items are pasted from a word processor without applying the wiki bullet points). The chapter is well-structured. Tables and/or Figures are used effectively. Expand image sizes. Learning features The chapter some use of interwiki links to relevant Wikipedia articles - also incorporate links to other book chapters. Interwiki links could be added (e.g., to relevant Wikipedia articles and other Wikiversity book chapters) to make the text more interactive. Quiz questions could be used to encourage reader engagement. Spelling Use Australian spelling (e.g., hypothesize -> hypothesise) Grammar and proofreading The grammar of some sentences could be improved (e.g., see the tags) APA style The reference list is not in full APA style.

-- Jtneill - Talk - c 22:09, 22 November 2015 (UTC)

Multimedia feedback

The accompanying multimedia presentation has been marked according to the marking criteria. Marks are available via the unit's Moodle site. Written feedback is provided below, plus see the general feedback page. Responses to this feedback can be made by starting a new section below. If you would like further clarification about the marking or feedback, contact the unit convener.

Overall Overall, this is a solid, well prepared and communicated presentation. Structure and content The Overview and Conclusion work well to set up and conclude the topic. Well structured. Only one theory is used (and only 2 levels of that theory). Research evidence? Communication Audio is clear and well-paced. Varied intonation adds interest and engagement. Visuals are clear and easy to read. The combination of images and text is effective. Production quality Overall, well produced. Description is minimal but sufficient, with appropriate image licensing datails.

-- Jtneill - Talk - c 20:34, 2 December 2015 (UTC)