Talk:Motivation and emotion/Book/2015/Brand name product purchase motivation

Comments

Hey! What an interesting topic. Your book chapter is very well thought through, you have done an excellent job! It reads very well. I understand that you posted in the Discussion on moodle that you had an extension, so I hope you have not already submitted for marking. However even if you have I am lucky that I do not have much constructive feedback to provide! I love the mini quizzes at the end of each section. Its weird that you have to reset each time though, but it is not a big deal. The only thing that I do not think that reads well is the format of the audi picture under the heading 'brand awareness'. I do understand that you are trying to change it up, but it disrupted my reading. Just a minor thought, otherwise very well done (: --U3083035 (discuss • contribs) 08:26, 8 November 2015 (UTC)

Hello!

I'm surprised to see this hasn't been posted, but with wiki quizzes, it takes your response for the first one and applies it to all of the ones on the page. You may want to place it in bold in front of each question to press reset once they receive their result. It is a very clever idea to summarize and test each section though. I think this page is quite well done otherwise. U3069744 (discuss • contribs) 09:41, 25 October 2015 (UTC) Hi, just wanted to suggest that we share links between our two book chapters. Mine is on the Zeigarnik effect which is often used in advertising to create strong memories for brand or product. - U943390

Hi! Just thought I'd pop by and let you know how interesting your chapter looks! It's amazing how much influence brand names can have on what we buy. I think you've done a great job at looking at the most important reasons as to why we do it and it's good that you've provided some limitations. Some great images used too! Might I provide a suggestion to mix it up a bit with the images and place some to the left of the writing or by centering some of them, instead of having them all to the right? If you prefer them to the right then that's totally fine! Just don't forget to add figure numbers to each image as per the APA formatting. Some links to key concepts would be good for the reader to explore further, for example intrinsic and extrinsic motivation, the prospect theory, cue utilization theory and the social identity theory. They're explained well, but is always good for some further reading. Good luck :) --Bt1718 (discuss • contribs) 9:41, 24 October 2015 (UTC)

Looks great! Maybe enhance the size of your pics (so they are like the last one. Very interesting topic. Good luck U3040525 (discuss • contribs) 06:56, 25 October 2015 (UTC)

very good, the use of quizzes scattered throughout the chapter is a great idea and has great effect! the flow and layout is also great, just keep reading through it before you submit it U3097561 (discuss • contribs) 20:17, 25 October 2015 (UTC)

Hey! What a great book chapter and relevant topic. I noticed you haven't put anything under your 'External links' section yet. Here is an article that explores the ways in which emotions influence our decision to purchase something, particularly when it comes to brands: https://www.psychologytoday.com/blog/inside-the-consumer-mind/201302/how-emotions-influence-what-we-buy Well done and good luck! U3048330 (discuss • contribs)

Uu3148421 (discuss • contribs) 01:18, 27 October 2015 (UTC) Hi! Your chapter looks really good but i would recommend adding some specific examples/case studies of social acceptance that motivates people to buy consumer goods. I think it would be easy to come up with a direct example for that! goodluck :)

Hi there! Really interesting topic, definitely one everyone can relate to on many levels! Your images being bright but well placed draw the readers attention and definitely kept me engaged! The motivators to buy branded are definitely thorough, however may i suggest placing more emphasis onto the theoretical background, and finding real life application through the theory? For instance, Social Identity Theory has real-world application to 'The Self' as well as 'Social Acceptance'. The quizzes throughout the chapter are handy and continues with reader engagement. --U3096856 (discuss • contribs) 12:23, 30 October 2015 (UTC)

Chapter review and feedback

This chapter has been reviewed according to the marking criteria. Written feedback is provided below, plus there is a general feedback page. Please also check the chapter's page history to check for editing changes made whilst reviewing through the chapter. Responses to this feedback can be made by starting a new section below and/or contacting the reviewer. Chapter marks will be available later via Moodle, along with social contribution marks and feedback. Keep an eye on Announcements.

Overall Overall, this is an excellent chapter which makes effective use of the wiki environment and provides an integrated, indepth, but very readable synthesis of psychological theory and research on the topic. For more feedback see these copyedits and the comments below. Theory Theory is well considered, with breadth and depth, and integrated with research. Research Research is well covered, with a critical perspective evident. When describing important research studies, provide some indication of the nature of the sample and possibly cultural context. When discussing important research findings, indicate the size of effects in addition to whether or not there was an effect or relationship. Written expression Written expression is generally very good. Avoid one sentence paragraphs. A paragraph should typically consist of three to five sentences. Layout The chapter is well-structured. Add bullet-points for See also and External links. Tables and/or Figures are used effectively. Learning features The chapter makes excellent use of interwiki links to other book chapters and to relevant Wikipedia articles. Links only need to be added on first mention of a keyword; use plain text for the keyword subsequently. Grammar and proofreading Use abbreviations such as "e.g." inside brackets and "for example" outside brackets. Check and correct the use of ownership apostrophes (e.g., individuals vs. individual's vs. individuals'). The reference list is not in full APA style.

-- Jtneill - Talk - c 13:01, 29 November 2015 (UTC)

Multimedia feedback

The accompanying multimedia presentation has been marked according to the marking criteria. Marks are available via the unit's Moodle site. Written feedback is provided below, plus see the general feedback page. Responses to this feedback can be made by starting a new section below. If you would like further clarification about the marking or feedback, contact the unit convener.

Overall Overall, this is a well prepared and executed presentation. Structure and content Include citations. Excellent use of models/diagrams. Excellent coverage of various theories; perhaps present more research evidence. Excellent use of illustrative examples. Communication Audio is clear and well-paced. Varied intonation adds interest and engagement. Visuals are clear and easy to read. Production quality Overall, well produced. Rename the title so that it includes the subtitle (and matches the book chapter). Description is very good (e.g., also include link back to the book chapter, license details and image attributions). The copyright licenses and sources for the images used is not indicated - there may have been copyright violation unless you own the copyright to the images used or these were public domain images. A copyright license for the presentation is not indicated (i.e., in the description or in the presentation slides). No link is provided back to the book chapter.

-- Jtneill - Talk - c 20:26, 2 December 2015 (UTC)