Survey design/Before designing a survey
Before designing a survey, develop a research proposal which clearly explains the:
- research purpose
- research questions
- Research design: Experimental, quasi-experimental, non-experimental
- Sampling method
- Target constructs - operationally define the:
Have the research proposal peer reviewed and modify as appropriate. Before designing a survey, it is helpful, and generally recommended, to clearly establish a research proposal and to get this proposal peer-reviewed (and/or reviewed by a supervisor). Investment in developing the proposal is generally returned many-fold.
The seven Ps apply to survey design: Prior preparation and planning prevents piss-poor performance.
Poor research results and conclusions emerge from poor data, which is often due to poor survey design. Hence, a well-conducted survey research project should exhibit:
- clarity in the project's purposes (and specific research questions and hypotheses)
- careful development of well-worded questions with appropriate response formats and/or
- a well designed and implemented sampling method