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Research methods relate to how research is conducted, designed, analyzed, and disseminated.
- Why does thinking critically about research methods matter?
Based on Backstrom & Hursh-César (1981, p. 16)
Approach
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Helps You to Gather
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Advantages
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Disadvantages
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Small-group study
|
- A lot about a little
- Early research
- Generate hypotheses
|
- Natural
- Unobtrusive
- High validity
- In-depth
|
- Unique
- Impressionistic
- Uncontrolled
- Low quantification
|
Survey
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- A timely generalization
- Test hypotheses
- Sub-group differences
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- Generality
- Quantitative
- Timely
- Replicable
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- Superficial
- Obtrusive
- Structured
- Self-reporting
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Field experiment
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- Causes and effects
- Changes
- Time order
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- Control
- Powerful conclusions
- Across time
- Highest qualifications
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- Costly
- Time consuming
- Vulnerable
- Sensitizing
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- Backstrom, C. H., & Hursh-César, G. (1981). Survey research (2nd ed.). New York: Wiley.