Survey research

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This section explores the main features of survey research in the social sciences and addresses questions such as:

  1. What is survey research?
  2. What is a survey?
  3. What types of surveys are there?
  4. What the strengths and weaknesses of survey research?
  5. What types of sampling are there?

Survey research is a commonly-used research method in the social sciences. It involves gathering quantitative and/or qualitative data from participants typically using a questionnaire (or survey) or interview. A questionnaire might be delivered via mail, face-to-face, or online. Interviews may be conducted via phone, face-to-face, or live the internet.

By using carefully controlled sampling procedures and research designs, it is assumed that a sample's responses to the survey will be representative of the target population's likely responses. It is important to appreciate the pros and cons of survey research designs (e.g., surveys can be a cost-efficient way to gather a lot of data, however, it can be costly to obtain representative data).

For more information how to design surveys, see survey design.

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  1. Trochim, W. (2006). Survey research
  2. For more, see external links

See also[edit]

  1. Exercise
  2. Survey design
  3. Survey research and design in psychology
    1. Survey research (lecture)
  4. Survey research (Wikipedia)

External links[edit]

  1. NCSU, Survey research
  2. Jung, B. Annotated survey research bibliography
  3. Pattaraporn, J. (2007). Theoretical and technical comparison of two distinguished methodologies: Survey research and focus group interview. Bangkok University Academic Review, 6 (2).
  4. Trochim, W. (2006). Survey research
    1. Plus and minus of survey methods
  5. Google search for "survey research"