Services Relationship Marketing/Module 13

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Services Relationship Marketing
  1. Module 1
  2. Module 2
  3. Module 3
  4. Module 4
  5. Module 5
  6. Module 6
  7. Module 7
  8. Module 8
  9. Module 9
  10. Module 10
  11. Module 11
  12. Module 12
  13. Module 13
  14. Module 14
  15. FINAL Module

Week 13/Module 13

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TOPIC

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Ethics

Weekly Objective

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Learning Goals: LO3, LO4, LO5

Activity/Scaffolding

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Alshurideh, M. T., Kurdi, B. A., Vij, A., & Obeidat, Z. (2016). Marketing ethics and relationship marketing- An empirical study that measure the effect of ethics practices application on maintaining relationships with customers. International Business Research, 9(9), 78-90.

Activity/Deliverable

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Final Written Mystery Shop written work submitted The final written project includes the measurement document, all data collected, analysis of the collected information, recommendation, conclusion, and APA formatted reference.

Online: video of student group for an online course

Onsite: Presentation of project

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