Services Relationship Marketing/Module 13
Week 13/Module 13
[edit | edit source]TOPIC
[edit | edit source]Ethics
Weekly Objective
[edit | edit source]Learning Goals: LO3, LO4, LO5
Activity/Scaffolding
[edit | edit source]Alshurideh, M. T., Kurdi, B. A., Vij, A., & Obeidat, Z. (2016). Marketing ethics and relationship marketing- An empirical study that measure the effect of ethics practices application on maintaining relationships with customers. International Business Research, 9(9), 78-90.
Activity/Deliverable
[edit | edit source]Final Written Mystery Shop written work submitted The final written project includes the measurement document, all data collected, analysis of the collected information, recommendation, conclusion, and APA formatted reference.
Online: video of student group for an online course
Onsite: Presentation of project