Motivation and emotion/Tutorials/Needs/Implicit motives
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Implicit motives
[edit | edit source]McClelland's acquired need theory
[edit | edit source]- Provide a brief overview of McClelland's 3 needs (Need theory (Wikipedia))
- nAch - Need for achievement
- nAff - Need for affiliation (other models also include Need for Intimacy)
- nPow - Need for power
Thematic Apperception Test
[edit | edit source]- Preparation: Print single-sided, black and white, full page copies of a selection of TAT-like images
- In pairs, each person chooses an image that appeals to them, and then take turns to conduct a projective test along the lines of the "Thematic Apperception Test". The tester should ask these questions about each picture in order to facilitate the responder to tell a narrative about what is happening. Make the story dramatic, including what:
- led up to the event
- is happening at the moment
- the characters are feeling & thinking, &
- the outcome of the story was
- After sharing each narrative, discuss what type of motivational orientation (i.e., Achievement? Affiliation? Power?) the responses might seem to suggest
- As a class, discuss how motivational orientation can be assessed indirectly (e.g., projectively) or perhaps directly (consciously) e.g., via self-report