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Motivation and emotion/Tutorials/Needs/Implicit motives

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Implicit motives

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McClelland's acquired need theory

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  1. Provide a brief overview of McClelland's 3 needs (Need theory (Wikipedia))
    1. nAch - Need for achievement
    2. nAff - Need for affiliation (other models also include Need for Intimacy)
    3. nPow - Need for power

Thematic Apperception Test

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  1. Preparation: Print single-sided, black and white, full page copies of a selection of TAT-like images
  2. In pairs, each person chooses an image that appeals to them, and then take turns to conduct a projective test along the lines of the "Thematic Apperception Test". The tester should ask these questions about each picture in order to facilitate the responder to tell a narrative about what is happening. Make the story dramatic, including what:
    1. led up to the event
    2. is happening at the moment
    3. the characters are feeling & thinking, &
    4. the outcome of the story was
  3. After sharing each narrative, discuss what type of motivational orientation (i.e., Achievement? Affiliation? Power?) the responses might seem to suggest
  4. As a class, discuss how motivational orientation can be assessed indirectly (e.g., projectively) or perhaps directly (consciously) e.g., via self-report