The ending effect explains that individual preference shifts (and thus they are motivated to act accordingly) toward an emotional satisfaction when they near ‘the end’ (Xing et al., 2019)
Socioemotional selectivity theory posits that as an individual nears the end of their expected lifespan, their goals shift to emotion-related satisfaction (Cartensen et al., 1999)
How does the ending effect and SST influence investing behaviour? (Xing et al., 2019)
Improving financial investing by considering motivation and emotion
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