Level of measurement
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Educational level: this is a tertiary (university) resource. 
Level of measurement (LoM) is an important characteristic of data. The LoM determines what types of descriptive, graphical, and inferential statistical analyses can be used. There are four levels of measurement:
Levels of measurement

It is possible to recode a variable into a lower level of measurement, but not the other way around. So, data can be simplified, but not complexified.
Nonparametric statistics are appropriate for categorical and ordinal data. Parametric statistics are appropriate for interval and ratio data.
However, social science researchers often treat composite scores based on multiple items measured using ordinal scales (e.g,. using verbal frequency scales) as continuous for the purposes of parametric analyses.
Categorical/nominal
[edit  edit source] The simplest type of variable is dichotomous (or binary, e.g., 0 = male/ 1 = female; 0 = black/ 1= white; 0 = yes/ 1 = no).
 Categorical or nominal variables simply provide numerical labels (or names) for two or more categories e.g., 0 = red/ 1 = blue/ 2 = green / 3 = yellow; 0 = car; 1 = bus; 2 = bicycle; 3 = aeroplane; 4 = train.
Ordinal
[edit  edit source] When categorical variables can be meaningfully ordered, they become ordinal variables
 The distance between the ordered categories may vary
 e.g., 1 = 1st, 2 = 2nd, 3 = 3rd in a race; verbal frequency scale (0 = never, 1 = sometimes, 2 = often, 3 = always)
Interval
[edit  edit source] Ordered categories (discrete values) which have equal distances (e.g., Strongly Disagree  Disagree  Neither Agree or Disagree  Agree  Strongly Agree)
 Allows use of parametrics statistics (which assume a normal distribution)
Ratio
[edit  edit source] Continuous (not discrete)  values can take on (in theory) infinite decimal points
 Has a meaningful 0 (e.g., the 0 point isn't arbitrary), which allows ratio comparisons (e.g,. according to the sample of participants, males are, on average, 20% taller than females).