The Idea Incubator/Men’s Swimsuit Design
There is an opportunity for a breakthrough in the design of men’s swimwear that combines personal comfort with fashion. The key innovation will accommodate both personal comfort for the male genital package along with appealing fashion. The speedo brief design is comfortable to wear but is not fashionable in many cultures. The boardshort design is more fashionable but is personally very uncomfortable to wear because it does not accommodate the male genital package and the legs are too long.
A successful design may begin with a speedo-style smooth liner inside a boardshorts style overlayer. Particular attention will need to focus on design of the crotch area to accommodate adequate space for the male genital package both comfortably and fashionably.
Orlebar Brown has designs that come close to this concept, but they are prohibitively expensive and the liner is not comfortable.