Talk:Web Science/Part2: Emerging Web Properties/Search Engine Ecosystem

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Actually relational social capital is about

  adhering to norms
  trust
  etc.

And in fact, search engines try to classify web sites into one the trust and ones they do not trust. If you do not behave like expected, e.g. because you are a spammer, but also if you overdo SEO (BMW case) you are punished by being excluded. --SteffenStaab (discusscontribs) 12:47, 15 December 2013 (UTC)[reply]