Social Media/Sport

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Sport and Social Media

Contact: Leigh Blackall leighblackall@gmail.com 0404561009

Academic Content[edit]

Unit description and learning outcomes[edit]

This course is intended for people who want to know more about the uses, issues and examples of social media used in sport and society. It is an introductory course that will focus on the development of skills as well as critical appreciation of issues arising as a result of widespread use of social media.

Learning objectives:

  1. Describe different types of social media tools and applications*
  2. Compare different types of social media tools and applications*
  3. Setup and use a popular social media tools and applications*
  4. Use collaborative document authoring software and processes
  5. Use and demonstrate understanding of copyright and media formats
  6. Demonstrate awareness of issues in social media in sport and wider society

*As per the Australian National Training Framework's ICAWEB201A Use social media tools for collaboration and engagement

Generic skills[edit]

  1. Communication skills
  2. Working independently and with others
  3. Professionalism and social responsibility

Prerequisites and/or co-requisites[edit]

No Prerequisites and/or co-requisites, although very complementary with Sport sponsorship and media

Delivery of Unit and Timetable[edit]

Delivery mode[edit]

  1. This unit involves face to face lectures and tutorials at the University of Canberra.
  2. Online participation in part or in full, is optional and can be done via the website.

Timetable of activities[edit]

Lectures[edit]

  1. Orientation to the unit, assignments and assessment criteria
  2. The pros and cons of social media so far
  3. Privacy, data, economic models and other basis’ for social media services
  4. Cultures and trends in large social media networks
  5. Open source and participatory economics, mashup, sampling and re appropriation culture
  6. Proposals and activism for alternative social media networks
  7. Sport Fans and Social Media
  8. Coaches and Players with Social Media
  9. Social Media and Sport Controversies
  10. The Law Regarding Sport and Social Media
  11. Social Media in Sport Marketing and Sponsorship
  12. Sport Organisations and Social Media

Tutorials[edit]

  1. Get ready - Orientation to the unit, assignments and assessment criteria
  2. Set up a weblog - Set up a personal weblog for future tutorial exercises
  3. Editing a Mediawiki - Using and editing Wikipedia, Wikiversity and Wikibooks
  4. Set up an RSS reader - Track and manage content with Google Reader
  5. Bookmarking and tagging - Bookmarking and collaborative resource sharing using Delicious
  6. Photos online - Source and share photos and video on Flickr, Picasa and Wikimedia Commons
  7. Student presentations
  8. Student presentations
  9. Student presentations
  10. Student presentations
  11. Student presentations
  12. Student presentations

Unit Resources[edit]

Lists of required texts/readings[edit]

  1. Sport and Social Media Unit
  2. Social media generic course outline
  3. Social media course website

Materials and equipment[edit]

  1. If you have a laptop or similar portable wireless Internet device, please make sure you are able to log on to the University Wireless and bring it to lectures and tutorials.
  2. If you do not have a portable, you will need regular access to a computer and the Internet for this Unit.

Unit website[edit]

Assessment[edit]

Assessment overview[edit]

To pass this unit, you must pass all 3 assessments.

Assessment item
Due date of assignments
Weighting
Learning objectives
Generic skills
Group presentation
Agreed tutorial session
30%
  • Describe different types of social media tools and applications
  • Demonstrate awareness of issues in social media in sport and wider society
  • Communication skills
  • Working independently and with others
Tutorial exercises
The end of each week
30%
  • Compare different types of social media tools and applications
  • Setup and use a popular social media tools and applications
  • Use and demonstrate understanding of copyright and media formats
  • Communication skills
  • Working independently and with others
Course book chapter
Exam period
40%
  • Describe different types of social media tools and applications
  • Compare different types of social media tools and applications
  • Setup and use a popular social media tools and applications
  • Use collaborative document authoring software and processes
  • Use and demonstrate understanding of copyright and media formats
  • Demonstrate awareness of issues in social media in sport and wider society
  • Communication skills
  • Working independently and with others
  • Professionalism and social responsibility

Details of each assessment item[edit]

Group presentation[edit]

Guidelines
Assessment criteria, assignment marking guide

In the first lecture and tutorial, you will arrange into a group to research and deliver a presentation in a tutorial time agreed with your lecturer. Abstracts for presentations are to be submitted in a digital format by the 5th lecture. Suggested topics include:

  • Controversies in Australian sport relating to social media use
  • Official policies relating to social media use
  • Social media in sport journalism
  • Niche sport and social media
  • Individual athlete uses of social media
  • How sport fans use social media
  • International examples of sport and social media
  • Other topics of interest

Your group should decide on a topic and submit a 250 word abstract outlining your topic and what you will cover. Submit this abstract as early as possible or no later than the 5th lecture

Groups will be notified of a tutorial time to present after submitting their abstract

Group presentations will be no longer than 15 minutes in duration

A supporting document will accompany the group's presentation. It can be an audio slideshow version of the presentation, a video recording, or other multi media production. All recordings are to be published on a popular social media platform such as Youtube, Slideshare, and/or Wikimedia Commons and Wikiversity.

The group's mark will be the mark awarded for each individual in the group

  • A 250 word abstract, clearly outlining the topic for presentation, submitted before lecture 5: 20%
  • The presentation is within time: 20%
  • The presentation is engaging and interesting: 20%
  • The presentation and supporting document is factual, and contains links and references to reliable sources: 20%
  • The abstract, presentation, and supporting document contains original research, such as interviews, surveys, or data analysis: 20%

Tutorial exercises weblogging[edit]

Guidelines
Assessment criteria, assignment marking guide

To practice skills and develop a better understanding of digital media, hypertext markup, and appropriation of media, you will start and maintain a weblog for the tutorials. At each tutorial you will be given a demonstration and then an exercise to complete on your weblog.

If you do not already have a weblog, we recommend http://blogger.com as a suitable service to get started on.

email the URL for your blog to your lecturer before the second lecture.

Each tutorial exercise is to be a new post on your blog with the following structure for each post:

  • The post title to be the same as the tutorial title
  • And introductory sentence explaining the exercise and linking back to the tutorial web page
  • The completed exercise
  • Links and references out to further readings related to the techniques in the exercise
  • A category or tag word as "sportsocialmedia"

Your blog's sidebar will contain links to other student's blogs you consider exceptional.

  • A quality weblog with a personalised layout design, settings adjusted to the correct timezone, and other evidence of effort to personalise the weblog: 40%
  • One blog post for each tutorial following the post structure in the assignment guidelines: 40%
  • Evidence of extending the blog posts beyond just the tutorials, such as extra posts, comments on other student's blogs, or linkage with other personal social media accounts: 20%

Course book chapter[edit]

Steps
Assessment criteria, assignment marking guide

In this assignment, you will author a chapter in a book on sport and social media. Your chapter can be a case study, instructions, interviews or commentary on sport and spcial media. You can work as individuals or in pairs.

You will first need to create an account of http://wikibooks.org and set up a User page with profile information that is a useful introduction to you as an author. Alias names are accepted, just be sure your lecturer knows your alias name. Once you have a user page, sign the Social Media in Sport Wikibook section called authors.

At any stage in the unit decide on a chapter you will complete for the Social Media in Sport Wikibook. Your chapter could be a study focused on an issue raised in the lectures; a "how-to" guide on one or more of the skills developed in the tutorials; or a case study of social media being applied in a sport setting. Please discuss your ideas with your lecturer, and in tutorial sessions.

When you have decided on your chapter, write a 250 word proposal for the chapter on your Wikibooks userpage. After discussion with your lecturer and fellow authors, choose a chapter template from the Social Media in Sport Wikibook home page, and use it to write your chapter.

Assessment is based on the quality of the work, and it being equivalent to a minimum of 1000 words per person. Text should be clear and concise, original, illustrated by images and/or graphics, satisfy all copyright and attribution requirements, factual and verifiable.

  • A user page on Wikibooks with profile information: 10%
  • A 250 word chapter proposal on your Wikibooks user page: 10%
  • The chapter template added to a page with your chapter title: 10%
  • Content is equivalent to a minimum of 1000 words: 30%
  • Text is clear, concise, original, illustrated, complies with copyright, factual and verifiable: 40%

Special assessment requirements[edit]

  1. To pass this Unit, you must gain a pass of 50% or above for each of the three assignments.
  2. If special circumstances require you to seek an extension, or a resubmission, please contact your lecturer before the due date of the assignment.

Supplementary assessment[edit]

Academic Integrity[edit]

  1. Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others’ work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices which contravene academic values.

Text-matching software[edit]

Student Responsibility[edit]

Workload[edit]

  1. The amount of time you will need to spend on study in this unit will depend on a number of factors including your prior knowledge, learning skill level and learning style.
  2. In planning your time commitments you should note that for a 3cp unit the total notional workload over the semester or term is assumed to be 150 hours. These hours include time spent in classes.
  3. The total workload for units of different credit point value should vary proportionally. For example, for a 6cp unit the total notional workload over a semester or term is assumed to be 300 hours.

Special needs[edit]

  1. Students who need assistance in undertaking the unit because of disability or other circumstances should inform their Unit Convener or UC AccessAbility (formerly the Disabilities Office) as soon as possible so the necessary arrangements can be made.

Attendance requirements[edit]

  1. This unit is an open and networked educational unit, meaning all content and instruction used in lectures and tutorials is available on the course website, making it possible for people at a distance to study online.

Withdrawal[edit]

  1. If you are planning to withdraw please discuss with your unit convener. Please see withdrawal of units for further information on deadlines for withdrawal.

Required IT skills[edit]

  1. It is not a requirement, but having a working knowledge of computers, the Internet and basic media such as images and video, is an advantage in this unit.

Costs[edit]

  1. There are no extra costs in this unit.

Work Integrated Learning[edit]

Additional information[edit]

Student Feedback[edit]

  1. All students enrolled in this unit will have an opportunity to provide anonymous feedback on the unit at the end of the Semester via the Unit Satisfaction Survey (USS) which will be presented to you on OSIS.
  2. Your lecturer or tutor may also invite you to provide more detailed feedback on their teaching through an anonymous questionnaire.

Authority of this Unit Outline[edit]

Special conditions apply to Unit Conveners changing unit requirements, or introducing new requirements, from those set out in the Unit Outline. These conditions apply to changes on Section 2 (Academic content), Section 5 (Assessment), or other matters requiring student compliance such as attendance on field trips. Changes may only be made:

(a) if the Head of Discipline and a majority of students have agreed in writing;

(b) if written advice of the change is then provided on the unit site in the learning management system. If this is not possible, written advice of the change must be then forwarded to each student enrolled in the unit at their registered address; and

(c) in addition to (a) and (b), under other circumstances specified in the relevant Unit Outline.


Any change to the information contained in Section 2 (Academic content), and Section 5 (Assessment) of this document, will only be made by the Unit Convener if the written agreement of Head of Discipline and a majority of students has been obtained; and if written advice of the change is then provided on the unit site in the learning management system. If this is not possible, written advice of the change must be then forwarded to each student enrolled in the unit at their registered term address. Any individual student who believes him/herself to be disadvantaged by a change is encouraged to discuss the matter with the Unit Convener.