Motivation and emotion/Book/2024/Fandom motivation
What motivates fandom?
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Overview
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Ask open-ended focus questions. For example:
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Background
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What is a fandom?
[edit | edit source]- Fans are people who ardently and loyally admire a particular interest, be it an athletic team, a genre of media, or a hobby. (Reysen & Branscombe, 2010)
- You can be a fan of pretty much anything some of the biggest examples of categories are music, tv shows/movies and sports, there are also fans of other categories such as politicians, brands and content creators (social media)
- This word is used to describe a person who admires somebody or something or enjoys watching or listening to somebody or something a lot. Furthermore, fans can be separated into a variety of categories. For example, people that support a sport, watching competitions, are called sports fans; people that love Korean idols, buy albums and go to concerts, are called k-pop fans ; due to their interests, many people uses their fanship advantage to build fan groups or engages in different fan circles (Laffan, 2020).
- Fan-creations (fan-edits, fanfiction, skits, cosplay etc.) example of cosplay in Figure 2
- Hierarchy within fandoms, meaning there are different “levels” of being a fan
History of Fandom
[edit | edit source]- 'Fan' originates from the Modern Latin word 'fanaticus' which means insanely but divinely inspired (Pan, 2022) and was first recorded in 1885 to refer to baseball die-hards (Seagriff, 2023).
- 'Fandom' is formed from the earlier noun 'fan' and the affix -dom. The earliest known use of the noun was in 1903s in the Cincinnati Enquirer (Oxford English Dictionary, 2023)
- Some of the first recorded evidence of fandoms were Sherlock Holmes in 1893, the World Science Fiction Convention that has been running since 1939 as this community took over the 1930s. In the 1970s fan art and fanfic for fandoms like Strek Trek which became more popular as media became more accessible (Helleckson & Busse, 2006).
- Social media has made fandoms more accessible which can change how people interact with the fandom.
Placeholder Quiz:
Motivation of fandom
[edit | edit source]- There are many different motivators within fandoms generally. A paragraph for each
- Self-identification (Pan, 2022) (Reysen et al., 2018)
- Escapism (Pan, 2022)(Reysen et al., 2018)
- Sense of belongingness (Pan, 2022)(Reysen et al., 2018)
- Possible entertainment (that’s specific for cosplay and sport, it’s unclear if there is more information) (Reysen et al., 2018)
- Under each of the theories of motivation put the following dot points
- What is (insert the theory of motivation here)
- How does it apply to fandoms
- There are also more specific motivators for specific fandoms along with the ones listed above
Sports Fandom
[edit | edit source]- Besides the ones listed above there are three other dominant motivators
- Desire for a sense of community
- Excitement/entertainment
- Being influenced by a player from their country,
- Along with the more devoted they become the more emotional involvement they have towards their team/player.
- (Bang & O’Connor, 2022)
Music Fandom
[edit | edit source]- Besides the ones listed above there are three other dominant motivators
- Self-empowerment (Yuxuan Ding & Zhuang, 2021)
- Individual and collective emotions (Edlom & Karlsson, 2021)
- Mental comfort (Yuxuan Ding & Zhuang, 2021)
- Learning skills & pursuit of different music taste (Yuxuan Ding & Zhuang, 2021)
- (see Figure 3)
Placeholder Quiz
The role of social media in fandom motivation
[edit | edit source]- It’s difficult to discuss fandom and motivation without also mentioning the role of social media and the ability to monetise content. As money can be a powerful motivator which could lead to people joining fandoms to help gain hype for themselves which could be both positive or negative. See if you can find anything on monetisation
- (Edlom & Karlsson, 2021a) this resource has many useful points about fandom and social media including:
- Music industry
- Music industry using social media has a marketing strategy
- It can be characterised by low to high activity, engagement behaviour can be positive or negatively valenced and categorised according to intensity
- How fandoms can move faster and take place anywhere anytime due to online interactions. It’s also easier to connect to people with similar interests.
- Maffesoli’s concept of tribes
- Brand
- Allows brand to interact with consumers and co-create value with customers to a larger extent
- Social media has allowed consumers have also been given increasingly active roles in the marketing process
- Music industry
- (Edlom & Karlsson, 2021b) Social media can drive a higher level of consumer interaction meaning musicians can become depending on engaging with audiences and fans.
- Hao (2020, p. 25) focuses on so‐called consumer fandom and argues for further conceptualisations of fandom in order to understand “the role of individual characteristics and social related variables as the drivers of consumer fandom” within promotional industries.
Placeholder Quiz
Learning features
[edit | edit source]Leaving this here for future reference
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Table 1. Descriptive Caption Which Explains The Table and its Relevant to the Text - Johari Window Model
| Known to self | Not known to self | |
|---|---|---|
| Known to others | Open area | Blind spot |
| Not known to others | Hidden area | Unknown |
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Conclusion
[edit | edit source]- The Conclusion is arguably the most important section
- Suggested word count: 150 to 330 words
- It should be possible for someone to only read the Overview and the Conclusion and still get a pretty good idea of the problem and what is known based on psychological science
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See also
[edit | edit source]- Fandom (Wikipedia)
- Media and Society - Summer 2019 (Wikiversity)
- Sport team fandom motivation (Book chapter, 2015)
References
[edit | edit source]Edlom, J., & Karlsson, J. (2021a). Hang with Me—Exploring Fandom, Brandom, and the Experiences and Motivations for Value Co-Creation in a Music Fan Community. International Journal of Music Business Research, 10(1), 17–31. https://doi.org/10.2478/ijmbr-2021-0003
Edlom, J., & Karlsson, J. (2021b). Keep the Fire Burning: Exploring the Hierarchies of Music Fandom and the Motivations of Superfans. Media and Communication, 9(3), 123–132. https://doi.org/10.17645/mac.v9i3.4013
Hao, A. (2020). Understanding Consumer Fandom. Handbook of Research on the Impact of Fandom in Society and Consumerism, 18–37. https://doi.org/10.4018/978-1-7998-1048-3.ch002
Helleckson, K., & Busse, K. (2006). Fan Fiction and Fan Communities in the Age of the Internet : New Essays (K. Hellekson & K. Busse, Eds.). Mcfarland & Co., Cop.
Laffan, D. A. (2020). Positive Psychosocial Outcomes and Fanship in K-Pop Fans: A Social Identity Theory Perspective. Psychological Reports, 124(5), 003329412096152. https://doi.org/10.1177/0033294120961524
Oxford English Dictionary. (2023). fandom, n. meanings, etymology and more | Oxford English Dictionary. Oed.com. https://doi.org/10.1093//OED//6603613080
Pan, Y. (2022). Analysis on the Motives Being a Fan or Fandom and the Possible Factor That Some Fans Performed Sasaengpaen/Fanatical Behavior. Advances in Social Science, Education and Humanities Research, 631. https://doi.org/10.2991/assehr.k.220105.049
Reysen , S., & Branscombe, N. R. (2010). Fanship and fandom: Comparisons between sport fans and non-sport fans. Journal of Sport Behavior, 33, 176–193. https://doi.org/10.13072/midss.472
Reysen, S., Plante, C., Roberts, S., & Gerbasi, K. (2018). Motivations of Cosplayers to Participate in the Anime Fandom. The Phoenix Papers, 4(1), 29–40. http://dx.doi.org/10.17605/OSF.IO/UT4FB
Seagriff, C. (2023, February 24). The Beginnings of Fandom Culture. That Fangirl Life. https://thatfangirllife.com/2023/02/the-beginnings-of-fandom-culture/
Yuxuan Ding , & Zhuang, X. (2021). Why Chasing Kpop? Is Fandom Truely Crazy? -- The Motivations and Behaviors of Kpop Fans. Www.webofproceedings.org. https://doi.org/10.25236/ermss.2021.008
External links
[edit | edit source]- A psychologist peers into the brain of a sports ‘superfan’ (Forbes)
- Archive of Our Own, Home Page (Archive of Our Own)
- The F word: Empowering the fandom in all of us | Jordan Dinwiddie | TEDxPortland (YouTube)