Motivation and emotion/Book/2023/Consumer emotion measurement

Chapter title:
Subtitle?

Edit the title and sub-title so that they match the exact wording and casing in the book chapter table of contents.
Note that all sub-titles end with a question mark.
Seek approval to change wording and punctuation.

Multimedia presentation (3 min)

Replace this link once the multimedia presentation has been published.
This template provides tips for the topic development exercise.
Gradually remove these suggestions as the chapter develops.
Also consult the book chapter guidelines.

Overview

Figure 1. Net Promoter Score is a form of a consumer emotion measurement

Imagine ... a scenario or case study which illustrates the problem and engages reader interest. Consider including an image (see Figure 1). The scenario could be presented in a feature box.

The Overview is typically 180 to 330 words.

Suggestions for this section: Engage the reader with a scenario, example, or case study, and an accompanying image Explain the problem and why it is important Outline how psychological science can help Present focus questions

Focus questions: Break the problem (see the sub-title) down into three to five focus questions. Focus questions could also be used as top-level headings. What is the first focus question? What is the second focus question? What is the third focus question? Ask open-ended focus questions. For example: Is there a relationship between motivation and success? (closed-ended) What is the relationship between motivation and success? (open-ended)

Main headings

• Aim for three to six main headings between the Overview and Conclusion
• Sub-headings can also be used, but avoid having sections with only one sub-heading

Key points

• Provide at least 3 bullet-points per heading, including for the Overview and Conclusion
• Include key citations

Learning features

• Interactive learning features bring online book chapters to life and can be embedded throughout the chapter.

Case studies

• Case studies describe real-world examples of concepts in action.
• Case studies can be real or fictional.
• A case study could be split into multiple sections throughout a chapter to illustrate different theories or stages.
• It is often helpful to present case studies using feature boxes.

Feature boxes

• Important content can be highlighted in a feature box. But don't overuse feature boxes, otherwise they lose their effect. There are several ways of creating boxes. Recommended: Pretty boxes).
• Consider using feature boxes for:
  • Focus questions
  • Case studies or examples
  • Quiz questions
  • Take-home messages

A very simple box can be created by using a space at the start of the line

Feature box example Shaded background Coloured border Change the theme number for different colours

Figures

Figure 2. Example of an image with a descriptive caption.

• Use figures to illustrate concepts, add interest, and to serve as examples
• Figures can show photos, diagrams, graphs, etcetera
• Figures can be embedded throughout the chapter, including the Overview section
• Figures should be captioned (using Figure #. and a description). Captions explain the relevance of the image to the text/
• Wikimedia Commons provides a library of embeddable images
• Images can also be uploaded to Wikimedia Commons if they are openly licensed
• Refer to each figure at least once in the main text (e.g., see Figure 2)

Links

• When key words are introduced, use interwiki links
• These links can go to:
  • Wikipedia (e.g., Sigmund Freud wrote about (e.g., dreams) or
  • Related book chapters (e.g., if your are struggling, you might be interested to read the chapter about writer's block)

Tables

• Use tables to organise and summarise information
• As with figures, tables should be captioned (e.g., see Table 1)
• Refer to each table at least once in the main text (e.g., see Table 1)
• Example 3 x 3 tables which could be adapted

Table 1. Descriptive Caption Which Explains The Table and its Relevant to the Text - Johari Window Model

	Known to self	Not known to self
Known to others	Open area	Blind spot
Not known to others	Hidden area	Unknown

Quizzes

• Using one or two review questions per major section is usually better than a long quiz at the end
• Quiz conceptual understanding, rather than trivia
• Don't make quizzes too hard
• Different types of quiz questions are possible; see Quiz

Example simple quiz questions. Choose your answers and click "Submit":

1 Quizzes are an interactive learning feature:

	True
	False

2 Long quizzes are a good idea:

	True
	False

Conclusion

• The Conclusion is arguably the most important section
• The Conclusion is typically 150 to 330 words
• What are the take-home messages likely to be?
• It should be possible for someone to only read the Overview and the Conclusion and still get a good idea of the problem and what is known based on psychological science

Suggestions for this section: What is the answer to the sub-title question based on psychological theory and research? What are the answers to the focus questions? What are the practical, take-home messages?

See also

Provide up to 6 internal (wiki) links to relevant Wikiversity pages (esp. related motivation and emotion book chapters) and Wikipedia articles. For example:

• Cognitive dissonance and motivation (Book chapter, 2021)
• Collaborative authoring using wiki (Wikiversity)
• David McClelland (Wikipedia)
• Light triad (Book chapter, 2021)
• Self determination theory (Wikipedia)

Suggestions for this section: Present in alphabetical order Use sentence casing Include the source in parentheses

References

List cited references in APA style (7th ed.) or wiki style.

APA style example:

Mercer-Mapstone, L., Dvorakova, S. L., Matthews, K. E., Abbot, S., Cheng, B., Felten, P., Knorr, K., Marquis, E., Shammas, R., & Swaim, K. (2017). A systematic literature review of students as partners in higher education. International Journal for Students as Partners, 1(1). https://doi.org/10.15173/ijsap.v1i1.3119

Rosenberg, B. D., & Siegel, J. T. (2018). A 50-year review of psychological reactance theory: Do not read this article. Motivation Science, 4(4), 281–300. https://doi.org/10.1037/mot0000091

Sears, C. R., Boyce, M. A., Boon, S. D., Goghari, V. M., Irwin, K., & Boyes, M. (2017). Predictors of student satisfaction in a large psychology undergraduate program. Canadian Psychology/Psychologie Canadienne, 58(2), 148–160. https://doi.org/10.1037/cap0000082

Suggestions for this section: Important aspects for APA style include: Wrap the set of references in the hanging indent template. Use "Edit source": {{Hanging indent|1= the full list of references}} Author surname, followed by a comma, then the author initials separated by full stops and spaces Year of publication in parentheses Title of work in lower case except first letter and proper names, ending in a full-stop Journal title in italics, volume number in italics, issue number in parentheses, first and last page numbers separated by an en-dash(–), followed by a full-stop Provide the full doi as a URL and working hyperlink The most common mistakes include: Incorrect capitalisation Incorrect italicisation Citing sources that weren't read or consulted

External links

Provide up to 6 external links to relevant resources such as presentations, news articles, and professional sites. Use sentence casing. For example:

• Six top tips for writing a great essay (University of Melbourne)
• The importance of structure (skillsyouneed.com)

Suggestions for this section: Only select links to major external resources about the topic Present in alphabetical order Include the source in parentheses after the link