Helping Give Away Psychological Science/Standard Operating Procedures/Infographics

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Infographics[edit | edit source]

Almost all infographics can be found here: https://osf.io/b4pxn/?view_only=6075246271de4bfaa9130ab30e8468e9

Rules for writing[edit | edit source]

  1. Everything must be legible
  2. Reread #1
  3. Redo #2
  4. Do not use something like this and expect people to have the patience to read it
  5. If you REALLY want to use scripted fonts, make sure and double check with someone else that it is legible
  6. I personally prefer sans serif to serif fonts for graphics. If you don’t know what I mean, think Calibri vs. Times New Roman
  7. General rule of thumb: less is more, both in words and in fonts
  8. If the graphic starts looking crowded, it probably means you need more than one to convey the information you want, or you’re including unnecessary information

Format

  1. Canva’s infographics templates are well suited to lists. If you can think of a way to divide your information into segments (ex: 4 categories, a list of 10 items), it’s best to find a template segmented in the same number and adjust the colors, fonts, etc from there as necessary
  2. Templates honestly tend to be your best bet in terms of minimizing work for the best quality
    1. If you make your own, try your best to create some kind of visual delineation of sections (color blocks, lines, etc)
  3. Simplicity is still favored, but especially if your audience is the general public, try to add some visual interest:
    1. Experiment with the alignment (i.e., alternating left and right, using center align for the titles to make them stand out)
    2. Use colors and images to your advantage

Images

  1. Try to use free images (or our own when appropriate). Canva has plenty. Google also has a lot but be careful (!) that they’re not actually copyright protected
  2. If you are using photos, ensure they are high enough quality to maintain clarity at the size at which they will be presented

Colors

  1. For the most part, less is still more
  2. I like to stick with 3 main colors: a primary color, secondary color, and accent color
    1. Canva has a cool function where you can change the colors of most of the clip art-y images they provide, in addition to some other images you might import into their program
    2. General design rule of thumb is ~ 60% primary, 30% secondary, and 10% accent
  3. I’ve personally found infographics catch the most attention when the background is darker and the secondary and accent are lighter, or when the primary and secondary are more neutral and the accent is a brighter color
  4. More colors can be appropriate at times (ex: if there’s a photo included, you can’t really control that usually) so just make sure it doesn’t look too busy or unprofessional
  5. There are more complex things you could get into like color theory, but in general I would avoid offensively bright colors like neon, or red because it tends to have an aggressive connotation and that’s not what we normally want in psychology

Branding/Copyright[edit | edit source]

  1. Unless the infographic is commissioned by an external organization for a specific purpose or intended to be content-neutral (such as an objectively informational page on Wikipedia), include the HGAPS logo on all infographics
    1. The logo can be found on the password-protected projects page. If you have trouble finding it, just ask a team leader
    2. Find the logos here
  2. The logo should be visible when included, but not overpowering. I’ve found that putting it in a lower corner tends to work well
  3. If you are getting your information from an outside source, PLEASE include a citation. Luckily most infographics will be limited to one source. Consider your audience for citations:
    1. Clinicians and/or researchers: sometimes a simple APA parenthetical is all you need. Gauge whether more info is needed on an individual basis
    2. General public: a link tends to be better because APA isn’t familiar to most people
    3. Wikipedia (exception to public): talk to the HGAPS exec team first because we’ve had a lot of issues with Wikimedia’s copyright policies and CC-by-SA in the past. It’s also sometimes unnecessary to include citations in an infographic made for Wikipedia because you can easily include that citation in the text caption.

Creative Commons

  • If adding the content to wikimedia there must be a creative commons license on it
  • CC by 4.0
    • This license lets others distribute, remix, adapt, and build upon your work, even commercially, as long as they credit you for the original creation. This is the most accommodating of licenses offered. Recommended for maximum dissemination and use of licensed materials
    • Give attribution to creator
  • How to add creative commons license  

HGAPS storage and future steps

  1. Make sure the infographic is in OSF and on WIKI
  2. Put it in the social media sheet

Helpful Resources[edit | edit source]

Canva information