Web Science/Part2: Emerging Web Properties/Web Search Ecosystem/Factors that have impact on advertisement campaigns/quiz

1 How do you measure weather or not you have a good landing page for an online advertisement?

	By looking at the click through rate of the ad
	By looking at the conversion rate
	By looking at the bounce rate
	By looking at the total cost of the ad campaign
	By analyzing the server logs of the webpage

2 Which of the following statements are true for an advertisement for an online shop?

	higher click trough rates will result in higher conversion rates
	lower click through rates will result in higher conversion rates
	higher bounce rates will result in higher conversion rates
	lower bounce rates will result in higher conversion rates

3 Complete the following sentence: A negative keyword is a keyword...

	that is very expensive
	with a low click through rate
	with a low bounce rate
	that prevents displaying of an advertisement

4 Which of the following are buzzwords for the field of Conversation optimization?

	A/B testing
	User experience
	statistical machine learning
	Real time decision making

5 Which of the following can be used to target advertisements successfully to the customer

	understand the information need
	Bait and switch
	Trick Banners
	understand the user context
	use demographics about the user