U. S. Government/Elections/Role of Media in Elections and Governments

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Political parties play a key role in government and provide opportunities for citizens to participate in the political process. Voters evaluate information presented in political campaigns to make reasoned choices among candidates

Candidates use several different methods to try to get votes
  • Posters, bumper sickers, leaflets
  • Personal appearances
  • Direct mail
  • Advertising in the media
Strategies for evaluating campaign speeches, literature, and advertisements for accuracy
  • Seperating fact from opinion
  • Identifying propaganda
  • Detecting bias
  • Evaluating sources
Mass media rooles in elections
  • Identifying candidates
  • Writing editorials, creating political cartoons, publishing op-ed pieces
  • Emphasizing selected issues
  • Boradcasting different points of view

Media plays an important role in the political process.

Government officials use the media to communicate with the public.