The Web Economy/21

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Branding Philosophy[edit]

This is a lesson part of the module The Web Economy out of the Open Source ERP/Executive Diploma course conducted by a private university.


  • Most consumers buy brands. Every product is a brand. They choose brands according to what they can identify and believe in, the brand image and promise[1].
  • Brands take a long time to build, expect 5 years[2].
  • Branding can be the most expensive part or value of a product.
  • In cyberspace a brand can be easily displace due to low barrier of entry.


  • What is the most expensive brand in the world and why[3]?
  • How does software companies brand itself before the web? In the web?
  • How does new software fight against established brands?
  • What do you think about Europe branding Open Source?[4]


  • Publish your works in an attractive manner in your user page, stating your own views and findings providing links to your sources. Use the talk page here to score marks.
  • Create or edit sub-pages of course materials within wikiversity.
  • Discuss in the forum (link shall be provided) by offering your ideas and answering or comment on others' postings.



Links to Student Notes[edit]

(Provided by Students - subject to edit ranking by tutor)

Notable Links to Resources[edit]

(Provided by Students - subject to edit ranking by tutor)


(Done in wikiversity as course material by the students under the guidance of the tutor)