The Web Economy/21
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Completion status: this resource is ~50% complete. |
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Type classification: this is a lesson resource. |
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Educational level: this is a tertiary (university) resource. |
Branding Philosophy
[edit | edit source]This is a lesson part of the module The Web Economy out of the Open Source ERP/Executive Diploma course conducted by a private university.
Topics
[edit | edit source]- Most consumers buy brands. Every product is a brand. They choose brands according to what they can identify and believe in, the brand image and promise[1].
- Brands take a long time to build, expect 5 years[2].
- Branding can be the most expensive part or value of a product.
- In cyberspace a brand can be easily displace due to low barrier of entry.
Discussion
[edit | edit source]- What is the most expensive brand in the world and why[3]?
- How does software companies brand itself before the web? In the web?
- How does new software fight against established brands?
- What do you think about Europe branding Open Source?[4]
Activities
[edit | edit source]- Publish your works in an attractive manner in your user page, stating your own views and findings providing links to your sources. Use the talk page here to score marks.
- Create or edit sub-pages of course materials within wikiversity.
- Discuss in the forum (link shall be provided) by offering your ideas and answering or comment on others' postings.
References
[edit | edit source]- ↑ http://en.wikipedia.org/wiki/Product_positioning
- ↑ http://www.startupnation.com/steps/55/3760/9/1/establish-brand.htm
- ↑ http://www.mewrites.com/2008/01/coca-cola-number-one-brand.html
- ↑ http://blogs.zdnet.com/open-source/?p=2649
Links to Student Notes
[edit | edit source](Provided by Students - subject to edit ranking by tutor)
Notable Links to Resources
[edit | edit source](Provided by Students - subject to edit ranking by tutor)
Sub-Pages
[edit | edit source](Done in wikiversity as course material by the students under the guidance of the tutor)
Course Navigation
[edit | edit source]Next - Marketshare and Mindshare >> The Web Economy/22