Principles of Marketing/Define Marketing

This lesson defines marketing and outlines the components it includes.

Objectives and Skills

Objectives and skills for this lesson include:

• Defining marketing and outlining its components
• Describe how the various institutions and entities that engage in marketing use marketing to deliver value
• Understand and outline the elements of a marketing plan as a planning process

Readings

1. Chapter 1: What is Marketing?
2. Chronology of the Definition of Marketing
3. The 1-Page Marketing Plan

Multimedia

1. Introduction to Marketing
2. The 1-Page Marketing Plan: Get New Customers, Make More Money by Allan Dib

Activities

1. In the course Learning Management System (LMS) (i.e. Blackboard, Brightspace, D2L, Moodle), participate in the discussion board with a response to one of the following prompts .
   1. Think about the last time you went out to eat. Evaluate your experience using the personal value equation discussed in Chapter 1.
   2. One of your friends is thinking of starting a small business. Define the type of business your friend would like to start and provide suggestions to help determine the size of its customer base and how to market to these customers using the 4P's. What strategies can you share with your friend to help launch the business?
2. Use the 1-Page Marketing Plan template for a fictional business of your choice defining all components. Submit your completed document to the course LMS.
3. Review this lesson course page. Send the instructor suggested changes to be made including the Lesson Summary, Key Terms, or See Also sections. Or, make edits yourself if you are comfortable doing so.

Lesson Summary

To be added by course participants.

Key Terms

To be added by course participants.

See Also

To be added by course participants.