Operational aspects of sport and live entertainment

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This examination of the operational considerations of sport and live entertainment management is under development by University of Florida, College of Health and Human Performance, Department of Sport Management, SPM 6905 Operational Aspects of Sport and Live Entertainment graduate students. This is a Fall 2020 coursework initiative that is being led by the students at the direction of Brian D. Avery, UF SPM Faculty member. This project will begin September 7, 2020 and will be ongoing throughout the Fall 2020 semester.

Students will analyze and define the operational considerations of sport and live entertainment management functions including typologies, ownership/management structures, financial responsibilities, project management, regulatory and compliance, globalization, patron experience, and legal and risk issues.

Learning Objectives

  1. Identify and define the theoretical underpinnings of sport and entertainment operations;
  2. Define and apply the principles of operational management practices;
  3. Evaluate and apply prevailing economic principles and practices;
  4. Identify corporate structures and stakeholder responsibilities;
  5. Analyze and apply applicable facility standards and practices;
  6. Evaluate industry trends and relevant implementation strategies; and,
  7. Evaluate and apply basic legal considerations, risk assessment, and loss control practices.


  • Introduction to sport and entertainment operations management / Typologies;
  • Sports, entertainment, and sports entertainment, what’s the difference?;
  • Operations and facility management;
  • Ownership structures, stakeholders / mgmt. roles and responsibilities;
  • Financing facilities, municipal agreements;
  • Project Management: Planning, Design, and Construction;
  • Regulations, standards and industry practices;
  • Globalization and Industry Segments;
  • Organizational leadership, managing vs. coaching;
  • Financial management, revenue generation;
  • Patron experiences;
  • Special topics: Esports, gambling; and,
  • Legal and risk issues.