Instructional design/SAMR Model/What is the SAMR Model?

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SAMR Model Introduction What is the SAMR Model? SAMR Vocabulary Identifying SAMR Application Transforming Learning Using the SAMR Model

What does SAMR stand for?[edit | edit source]

SAMR is an acronym that stands for Substitution, Augmentation, Modification and Redefinition. As instructors integrate technology tools into instruction, the model can be used to determine whether the technology application is enhancing or transforming the learning. The model, created by Dr. Ruben Puentedura, has four levels that explain the increasing impact of the integration from substituting another traditional learning method (such as writing with pen and paper) to creating a completely new learning style (such as students complete and present a team project using global videoconferencing and a virtual classroom).[1]

Why was the SAMR Model Created?[edit | edit source]

The SAMR Model was created by Dr. Ruben Puentedura, who is the founder and current president of Hippasus, an educational consulting firm, and a member of the Maine Learning Technology Initiative support team.

While Dr. Puentedura was working as a graduate student at Harvard in the mid-80s, he began rethinking aspects of the undergraduate introductory science curriculum. He explored some technology tools for incorporating digital storytelling, but found there was nothing available that was intrinsic to a certain tool. He began to research the topic and the SAMR Model was eventually created.[2]

Why Use the SAMR Model?[edit | edit source]

The purpose of the SAMR Model is to assist instructors with determining the level of technology integration in the learning environment. The instructor must first decide to incorporate technology into the planned curriculum, and then determine if the technology is enhancing or transforming the learning. The goal is to introduce technology tools that redefine the learning space, which is ultimately accomplished by replacing traditional teaching methods with alternate learning environments.

What is a Technology Tool?[edit | edit source]

A technology tool encompasses any technical method or process used in the accomplishment of objectives. Technology tools can include any practical method for solving a problem or completing a task that goes beyond human capability. Tools can include:

  • Apps for phones and other handheld devices
  • Interactive whiteboards
  • Media tools such as podcasts, videos or slideshows
  • Online collaborative tools such as wikis or Google Docs
  • Social media platforms such as Twitter, Instagram and Snapchat
  • Blogs and eportfolio sites

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References[edit | edit source]

  1. SAMR Model. Technology is Learning. Retrieved from
  2. Common Sense Media Inc. (2016) Ruben Puentedura on Applying the SAMR Model [Video file]. Retrieved April 10, 2016 from