Google

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We use Google when we search the Internet. But do we know anything about Google? Apparently not. Google's first name was called BlackRub created by Larry Page and Sergey Brin two Stanford University graduates. Google's basic technology is called Page-rank.

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Many people think that if they create a web site with a catchy name, millions of people are going to flood to their site from search engines, mainly like Google. Unfortunately this is just a dream. People quickly realize their site does not even show up when they search Google.

At the heart of Google software is a system called Page-rank. This basically gives every site on the Internet a rank from 0–10. So how is this calculated? Well, the page rank of your site is determined by the links to your web site. Each time somebody adds a link to your web site, Google interprets this as a vote for your site. The more links you have to your site, the more votes you get. But Google also looks a little deeper than just volumes of links. It analyzes the importance of the web site that has cast a vote for your site. Sites that Google assigns a high Page-rank are considered important. When a highly ranked website links to your site it also increases the Page-rank of your website.

To make your website visible on search engines, you can either pay Google to increase the Page-rank[dubious about paying] or have highly ranked websites link to you.