Applying principles of visual design and communication to the development of a multimedia product

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Original image: 'Design is Dead' by: Marco van Hylckama Vlieg


From the official document:

This unit describes the skills and knowledge required to incorporate the principles of visual design and communication into the development of multimedia products for use within the cultural industries."

Basically, that means you will be able to use essential principles of graphic design and communication to produce effective websites to a range of users within targeted communities.

You can read more about this unit on the National Training Information Systems Official document for CUFMEM07A.

This unit forms part of the following qualifications:

How this unit will help you[edit | edit source]

After learning and applying the skills required by this unit you'll be able to demonstrate your skills in:

  • Collecting, analysing and organising information defining the purpose and outcomes required for the website and the target users. Identify other factors that will affect visual design and communication concepts.
  • Creating a range of feasible ideas in response to the project requirements, discuss and collaborate with clients to achieve solutions, reflecting and assessing on the impacts of solutions to the overall project.
  • Researching and comparing techniques and tools for visual design and communication, delivery platforms available and appropriate typographical and visual elements considering hardware requirements. Organising research and evaluate outcomes with initial requirements.
  • Choosing appropriate media and materials to meet the websites requirements while consulting with appropriate personnel
  • Using visual design and communication techniques to develop the product with documentation for future reference and consultation with technical experts to achieve the required outcome
  • Reviewing and assessing the website in consultation with the relevant personnel, make required amendments.

Ideas for learning the required skills[edit | edit source]

What is interface design?


Ideas for demonstrating this unit[edit | edit source]

The best way to demonstrate these skills is ...

Grading[edit | edit source]

If you are demonstrating this unit as part of a formal course, you might find that the unit is graded (meaning you can not only demonstrate your competence, but can also gain a credit or distinction). Your facilitator may already have set criteria that your college uses. If not, here are some ideas for possible credit/distinction activities that you can discuss with your facilitator:

  • ...

Notes and discrepancies[edit | edit source]

  • ...

The syllabus document has a major contradiction in it. It would appear their has been a copy and paste error where this unit is based on the former module 3756g Apply principles of visual design & comm and 3756h Apply principles of instructional design. There is no mention of Instructional design in the Unit descriptor or in the "Elements of Competency and Performance Criteria". In the Evidence guide there are points such as "principles of learning and instructional approaches". In Part 4 of the Unit guide DELIVERY INFORMATION, the document delivery of aspects of "Apply principles of visual design and communication to the development of a multimedia product". We get to the section "Recommended delivery methods for this unit include" and we have jump right into Instructional Design with advice such as "Discussion of instructional design principles, Questioning on Instructional Design methods, Questioning on the range of instructional design models, considering their characteristics, difference and ability to meet the brief, Discussion of Gagne’s Nine Events of Instruction, Discussion on using the ADDIE model when planning and designing the instructional design"