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Graphic Design

From Wikiversity
(Redirected from Graphic design)

Graphic design is the art, profession, and academic discipline of projecting visual communications intended to transmit specific messages to social groups, with specific objectives. It is an interdisciplinary branch of design and fine arts. Its practice involves creativity, innovation, and lateral thinking using manual or digital tools, where the designer combines typography, visual arts, and page layout techniques to produce final artifacts. Common uses include identity (logos, branding), publications (magazines, books, reports), print advertisements, packaging, signage, and digital interfaces (websites, apps, motion graphics).

The term graphic design emerged in the early 20th century. While graphic forms of communication (cave paintings, illuminated manuscripts, heraldry) have existed for millennia, the professional distinction arose with the industrial and commercial expansions that demanded mass visual communication. The American book and type designer William Addison Dwiggins is widely credited with first using the term “graphic design” in 1922 to describe his diverse work in structural and visual planning for print. Prior to this, roles now considered graphic design were described as commercial art, decorative art, or printing crafts.

Resources

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Software

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  • Poster design
  • Book design
  • Brochure design
  • Illustration
  • Typography
  • Web design

See Also

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Wikipedia

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Wikibooks

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