User:Alexavent/BPS 2011 Corporate Sponsorship of Major Sporting Events; an Alternative Marketing Method Presentation
|Alexavent/BPS 2011 Corporate Sponsorship of Major Sporting Events; an Alternative Marketing Method Presentation|
Corporate sport sponsorship is one of many promotional tools used by marketers to sell goods and services. The presentation entitled Corporate Sponsorship of Major Sporting Events; and Alternative Marketing Method Presentation outlines why it is that organsations should use corporate sport sponsorship, with particular focus on the benefits of using such sponsorship as an alternative marketing method in promoting the organisation. Provided within the presentation are both national and international The Romantics case study examples of events and organisations, supported by academic research.
Key case study examples of Coca-Cola, Qantas and ActewAGL have been identified to support the arrangement of the first section of the presentation. Using sponsorship as a ‘non-traditional’ promotional tool and creating a positive event-sponsor ‘fit’ and image provide the second and third sections to the corporate sponsorship presentation. Note that the selected musical accompaniment is ‘What I like about you’ produced in 1980 by The Romantics has been specifically identified for this presentation as the lyrics have been interpreted to represent the consumer liking the company’s choice to become a corporate sport sponsor.
The presentation links closely to the article Corporate Sponsorship of Major Sporting Events: an Alternative Marketing Method. The use of sponsorship as a method of marketing an organisation is increasing in popularity. The aim of this article is to provide an outline of the current situation in which corporate sponsorship of major sporting events exists, and the aspects that influence its development as an alternative marketing method.
View the Presentation
To view the presentation please follow this link: Corporate Sponsorship of Major Sporting Events; an Alternative Marketing Method Presentation and download the powerpoint presentation (left hand side of page). NOTE: Ensure that you have the volume on your computer on in order to hear the audio within the presentation.