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Motivation and emotion/Book/2026/Youth environmental activism motivation

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Youth environmental activism motivation:
What motivates young people to engage in environmental activism?

Overview

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Case Study 1: 2010 Study on Chile Environmental Activism

Recently there have been growing concerns about mining and its risks for individuals as well as the environment. The mining of gold, has a high environmental impact. This impact has increased over time as new and riskier technologies have been developed (Mudd, 2007). One of the biggest environmental impacts of open pit mining is high water consumption and acid mine drainage (Urkidi, 2010) . Socially studies have shown that mining areas tend to have comparatively higher levels of economic inequity, AIDS, alcoholism, prostitution and child labour, accentuating poverty and social conflict (Pegg, 2006).

In Chile from 2009 to 2019, Scherman and colleagues (2022) wrote about a fluctuation of environmental activism in Chili due to the above conditions. During this period they saw a drastic rise in a specific kind of people. Younger generations predominated among environmental activists, who were particularly active (Scherman et al., 2022). This correlated with social media and different ways to protest through instant messaging and sharing ideas. Scherman and colleagues (2022) found social media use was positively associated with participation in environmental issues. Because of the large scale of protesters, they were able to block mining and energy work from being continued. What other motivators do the youth have for environmental activism? [grammar?]

Key points

  • The use of social media as a motivation in environmental issues.
  • Rise of youth in protesting.
  • Reasons people protest; Social unrest, environmental risks and individual risks.
  • Key definitions
Focus questions
  • Why are more youth participating in activism?
  • What is motivating youth to engage in activism?
  • What role does nature, nurture and culture play on youth activism?
  • What is the relationship between education and environmental activism?
  • How can we motivate young people to engage in environmental activism?

What is activism?

What is environmental activism?

What is motivation?

History of motivation and activism

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Activism began in..... The first form of environmental activism was...

Key points
  • Activism and environmental activism has been happening for centuries
  • Young people have not always been interested in activism
  • There have always been causes to act for or against
  • Motivations are often for a better world

The landscape

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What are the contributing factors for younger generations to be so active on environmental activism? There is a rising trend of youth groups being formed with the explicit intent of educating other peers and elders on the social and political implications of climate change (Goldman et al., 2014; Feldmann, 2020).

What motivates this generation to actively protest?

Today's landscape that encourages youth environmental action is one of publicized climate action, social change and.....

2010s

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Climate activism has been around for much longer than 2010-2019. However, there was a clear shift in the amount of people listening these years, and the way it was portrayed in the media. Throughout these years it was clear that it climate change was happening. It wasn't a concern, it wasn't something oncoming, it was here. There was an emergence of not only regular climate protests [clarification needed] (See Figure 1), but they began to emerge on a global scale (Scherman et al., 2022). Rather than them staying entirely within individual groups, social media forced it to be within the public conscious.... More examples of how media and public awareness shifted during the 2010s.

(Figure 1.) Climate strike

Social media

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  • Clear rise in global awareness due to the broad scope of social media. (Scherman et al., 2022).
  • Information is quickly passed around in comparison to previous generations.
  • Able to see the effects at a rapid pace, rather than articles and TV programs.
  • They are constantly aware of how it will effect their future.
  • Expand on how social media plays a crucial role in youth activism (Platforms and campaigns)

Politics

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  • A more politically active generation (Scherman et al., 2022).
  • Awareness of how these policies effect the environment. (Sloam et al., 2022).

What exactly makes the youth care so much about politics? Well, there has been a clear shift in the way they view politics, it is no longer something to worry about during elections, it is expected to have some form of political awareness (Sloam et al., 2022).

  • Role of politics needs more exploration....
  • How are young activists influence policy and what political movements they are engaging with?
Key Points
  • Youth groups formed to encourage activism
  • Landscape that encourages environmental action
  • Shift in activism due to social media
  • A more political active generation

Motivation

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So what are the things that actually motivate youths into such activism?

Well throughout the literature there are clear indicators of:

The current youth have a clear understanding of environmental issues, and have a clear level of self efficacy towards them (Goldman, D. et al). They believe that the engaging with social media, having the conversations and living sustainable lives will make a difference....

There is a current trend of the younger generation being politically inexperienced, when they protest against specific decisions and have strikes which brings an emotional aspect into the fold (Fedmanm. H. 2020). They are angry....[Provide more detail] (Add more context about the emotional aspect of youth activism.)

Gousse-Lessard (2013) proposed that passion is a strong motivator behind radical environmental activism.

Being told they don't know what they're talking about makes personal stakes, mixed with a genuine care for the future. [improve clarity] (Clarify the role of criticism and how it motivates further activism.)

Need more of a detailed analysis (Expanding on each motivator)

Emotional aspect of youth activism.

This template provides tips for the topic development exercise. Gradually remove these suggestions as the chapter develops. It is OK to retain some of this template content for the topic development exercise. Also consult the book chapter guidelines.

The Overview is typically consists of one to four paragraphs inbetween the scenario and focus questions. Suggested word count aim for the Overview: 180 to 330 words.

Key points ==
  • Motivators of passion, awareness, goals, and self efficacy
  • Passion and its role in radical environmental activism
  • Youth trying to prove themselves

Role of future security as a motivator

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  • Figure 2. Future of environmental sustainability
    Aim for three to six main headings inbetween the Overview and Conclusion
  • Sub-headings can also be used, but
    • avoid having sections with only one sub-heading
    • provide an introductory paragraph before breaking into sub-sections
  • Activism is motivated by a desire to make contributions to a just world (Wetering & Lee., 2025)
  • Climate change is no longer something that can be ignored (Romano et al., 2024)
  • Young people will experience stronger consequences of climate change in their future adult lives than older people are facing today (Wallis and Loy., 2021).
  • Do it ourselves politics (Pickard., 2022)
Key points
  • Youth fighting for their future
  • More obvious climate and environmental changes
  • Knowledge of the impacts of climate change for the youth

Does culture motivate youth activism?

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  • Aim for three to six main headings inbetween the Overview and Conclusion
  • Sub-headings can also be used, but
    • avoid having sections with only one sub-heading
    • provide an introductory paragraph before breaking into sub-sections
Key points
  • Culture impacting young peoples beliefs
  • How people were raised impacting their activism
  • Different cultures valuing volunteering and activism more

How does education impact activism?

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  • Aim for three to six main headings inbetween the Overview and Conclusion
  • Sub-headings can also be used, but
    • avoid having sections with only one sub-heading
    • provide an introductory paragraph before breaking into sub-sections
Key points
  • Higher educated more compelled to act
  • Knowledge of successful activism
  • Knowledge of future impacts if activism is not successful

Figures

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Learning feature

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Quiz

1

Why were there protests in Chili:

Risks associated with mining
Climate change
Bushfires
Political corruption

2

The protests in Chili got young people involved due to social media:

True
False

3

What motivates young people to participate in environmental activism:

Social media
Climate change
Passion
All of the above


Conclusion

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  • The Conclusion is arguably the most important section
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See also

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References

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Akiva, T., Carey, R. L., Cross, A. B., Delale-O'Connor, L., & Brown, M. R. (2017). Reasons youth engage in activism programs: Social justice or sanctuary? Journal of Applied Developmental Psychology, 53, 20-30. https://doi.org/https://doi.org/10.1016/j.appdev.2017.08.005

Feldman, H. R.. (2020). A rhetorical perspective on youth environmental activism. Journal of Science Communication, 19(06), C07. https://doi.org/10.22323/2.19060307

Goldman, D., Pe’er, S., & Yavetz, B. (2015). Environmental literacy of youth movement members – is environmentalism a component of their social activism? Environmental Education Research, 23(4), 486–514. https://doi.org/10.1080/13504622.2015.1108390

Gousse-Lessard, A.-S., Vallerand, R. J., Carbonneau, N., & Lafrenière, M.-A. K. (2013). The role of passion in mainstream and radical behaviors: A look at environmental activism. Journal of Environmental Psychology, 35, 18–29. https://doi.org/10.1016/j.jenvp.2013.03.003

Pickard, S. (2022). Young environmental activists and Do-It-Ourselves (DIO) politics: Collective engagement, generational agency, efficacy, belonging and hope. Journal of Youth Studies, 25(6), 730-750.

Romano, L., Russo, C., Gladwin, T. E., & Panno, A. (2024). Adolescents and young adults’ participation in pro-environmental movements: A systematic review. The Journal of Genetic Psychology, 185(5), 373-398.

Scherman, A., Valenzuela, S., & Rivera, S.. (2022). Youth environmental activism in the age of social media: the case of Chile (2009-2019). Journal of Youth Studies, 25(6), 751–770. https://doi.org/10.1080/13676261.2021.2010691

Sloam, J., Pickard, S., & Henn, M.. (2022). ‘Young People and Environmental Activism: The Transformation of Democratic Politics’. Journal of Youth Studies, 25(6), 683–691. https://doi.org/10.1080/13676261.2022.2056678

Tagkaloglou, S., & Kasser, T. (2018). Increasing collaborative, pro-environmental activism: The roles of Motivational Interviewing, self-determined motivation, and self-efficacy. Journal of Environmental Psychology, 58, 86–92. https://doi.org/10.1016/j.jenvp.2018.06.004

Urkidi, L. (2010). A glocal environmental movement against gold mining: Pascua–Lama in Chile. Ecological Economics, 70(2), 219-227. https://doi.org/https://doi.org/10.1016/j.ecolecon.2010.05.004

Wallis, H., & Loy, L. S. (2021). What drives pro-environmental activism of young people? A survey study on the Fridays For Future movement. Journal of Environmental Psychology, 74, 101581. https://doi.org/https://doi.org/10.1016/j.jenvp.2021.101581

Wetering, J. V. D., & Lee, K. (2026). What's in It for Them? A Developmental Science Perspective on Adolescent Climate Activism. Journal of Adolescence.

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