Keynote lectures

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Laura Boldrini delivers The State of the Union keynote lecture for the European University Institute. Credit: European University Institute.{{free media}}

Def. a written or "spoken lesson or exposition, usually delivered to a group"[1] is called a lecture.

Def. a lecture or speech "that sets the main theme of a conference or other gathering"[2] is called a keynote lecture.

Expositions[edit]

Def. an "act of declaring or describing something through either speech or writing"[3] is called an exposition, such as an "essay or speech in which any topic is discussed in detail"[3], an "opening section in fiction, including novel, play, and movie, by which background information about the characters, events, or setting is conveyed"[4] or an "opening section of a fugue; the opening section of a movement in sonata form".[5]

Lessons[edit]

Def. a "section of learning or teaching into which a wider learning content is divided"[6] is called a lesson, such as a "learning task assigned to a student"[6] or an "exercise; a composition serving an educational purpose".[7]

"In our school a typical working week consists of around twenty lessons and ten hours of related laboratory work."[6]

Landing pages[edit]

Def. a "web page at which a user first arrives at a website"[8] is called a landing page.

"A good international landing page should have languages in some type of graphic that all browsers can read, followed by a selection of other languages that the user can shoot to quickly."[9]

"When the user arrives at that landing page the content is not generic (as the home page will be) but specific".[10]

"Your most important information on the landing page should be above the fold."[11]

"If they see their user-generated scent of information (keywords) on a website's landing page, they believe the page will help ... Searchers become confident that the landing page is giving them what they need."[12]

"Is your landing page clearly about that keyword, and is the keyword used repeatedly on the landing page?"[13]

In online marketing, a landing page, sometimes known as a "lead capture page" or a "lander", or a "destination page", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement.[14] The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for w:lead generation. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate.[15]

By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.[16]

Landing pages originated with the IT departments of Microsoft in late 2003 in response to poor online sales of Microsoft Office.[17]

Landing pages often contain clear, concise action-oriented headlines.[18] A good landing page explains the product offer in a clear manner and places visual emphasis on the value of the product or service presented.

Marketing experts recommend websites remove the navigation menu and limit internal and external links on the page.[19] They may also include a relevant image, animation or short video. These pages also tend to contain small icons (i.e. of Facebook, or Twitter) to facilitate social media sharing.

The data for A/B testing (webpage: version "A" and version "B") is usually measured via click-through rate or an alternative conversion tracking method.[20]

Science landing pages
Landing page Hits Resources Hits Date Portals Hits Templates Hits
Astronomy 88 Introduction to astronomy 269 2/27/19 Astronomy 62 Astronomy resources 12
Astronomy 88 Astronomy college course 80 2/27/19 Astronomy 62 Astronomy resources 12
Astronomy 88 Principles of radiation astronomy 375 2/27/19 Astronomy 62 Astronomy resources 12
Astronomy 88 Mathematical astronomy 2,123 2/27/19 Astronomy 62 Astronomy resources 12
Astronomy 88 Astronomical observatories 169 2/27/19 Astronomy 62 Astronomy resources 12
Astronomy 88 Astronomical problems 146 2/27/19 Astronomy 62 Astronomy resources 12
Astronomy 88 Astronomical regions 177 2/27/19 Astronomy 62 Astronomy resources 12
Astronomy 88 Astronomical sources 104 2/27/19 Astronomy 62 Astronomy resources 12
Astronomy 88 Astronomical theory 166 2/27/19 Astronomy 62 Astronomy resources 12
Cosmogony 50 Theory/Cosmogony 24 2/27/19 Astronomy 62 Astronomy resources 12
Cosmogony 50 Cosmogony/Laboratory 22 2/27/19 Radiation astronomy 21 Radiation astronomy resources 64
Cosmogony 50 Cosmogony/Quiz 26 2/27/19 Radiation astronomy 21 Radiation astronomy resources 64
Earth 103 Earth as a gaseous object* 700 2/27/19 Radiation astronomy 21 Radiation astronomy resources 64
Earth 103 Earth as a liquid object 54 2/27/19 Mines and earth sciences 18 Repellor vehicles 7
Earth 103 Earth as a rocky object 30 2/27/19 Mineralogy 20 Geology resources 53
Earth 103 Geognosy 83 2/27/19 Physical sciences 97 Principles of radiation astronomy 40
Earth 103 Keynote lectures/Earth 127 2/27/19 Science 2,382 Astronomy resources 12
Earth 103 Natural electric field of the Earth 828 2/27/19 Astrophysics 482 Geology resources 53
Minerals 77 Keynote lectures/Minerals 47 2/27/19 Mineralogy 20 Geology resources 53
Minerals 77 Minerals/Blues 94 2/27/19 Mineralogy 20 Geology resources 53
Minerals 77 Minerals/Carbonides 102 2/27/19 Mineralogy 20 Geology resources 53
Minerals 77 Minerals/Chalcogens 92 2/27/19 Mineralogy 20 Geology resources 53
Minerals 77 Minerals/Metals 149 2/27/19 Mineralogy 20 Geology resources 53
Minerals 77 Minerals/Metals/Body-centered cubics 97 2/27/19 Mineralogy 20 Geology resources 53
Minerals 77 Minerals/Metals/Transitions 77 2/27/19 Mineralogy 20 Geology resources 53
Minerals 77 Minerals/Mineralogy 215 2/27/19 Mineralogy 20 Geology resources 53
Minerals 77 Minerals/Silicates 105 2/27/19 Mineralogy 20 Geology resources 53

Note: hits on the templates are the templates themselves not clicks on resources within those templates for specific pages.

  • Announced on Main Page News.

Observations:

  1. The Portal:Science has the highest hits for the month ending 2/27/19, which suggests trickle down to the rest including the landing pages.
  2. The page Science, 93 hits, redirects to Portal:Science.
  3. Seventeen of the 24 subpages of Minerals have hits ≤ 77.

Hypotheses[edit]

  1. Landing pages are not keynote lectures.
  2. Landing pages are not lectures.
  3. Landing pages should trickle down hits to subordinate resources.
  4. Science majors (students) don't want chunking of information.

References[edit]

  1. WikiPedant (22 December 2007). "lecture". San Francisco, California: Wikimedia Foundation, Inc. Retrieved 2016-05-31.
  2. Keffy (11 February 2006). "keynote". San Francisco, California: Wikimedia Foundation, Inc. Retrieved 2018-04-25.
  3. 3.0 3.1 Rje (15 October 2005). "exposition". San Francisco, California: Wikimedia Foundation, Inc. Retrieved 2018-04-25.
  4. Dan Polansky (5 June 2008). "exposition". San Francisco, California: Wikimedia Foundation, Inc. Retrieved 2018-04-25.
  5. Eroica (26 November 2010). "exposition". San Francisco, California: Wikimedia Foundation, Inc. Retrieved 2018-04-25.
  6. 6.0 6.1 6.2 Hekaheka (22 April 2007). "lesson". San Francisco, California: Wikimedia Foundation, Inc. Retrieved 2018-04-25.
  7. Equinox (23 June 2013). "lesson". San Francisco, California: Wikimedia Foundation, Inc. Retrieved 2018-04-25.
  8. DCDuring (23 April 2010). "landing page". San Francisco, California: Wikimedia Foundation, Inc. Retrieved 2018-04-25.
  9. Robert F. Breedlove (1996). "Web Programming Unleashed". Indianapolis: Sams.net. p. 910. Retrieved 2018-04-27.
  10. Richard Gay (2007). "Online marketing: a customer-led approach". Online marketing. p. 294. Retrieved 2018-04-27.
  11. Susan Sweeney (2008). "101 Ways to Promote Your Tourism Business Web Site". Tourism. p. 104. Retrieved 2018-04-27.
  12. Shari Thurow (2009). "When Search Meets Web Usability". Usability. p. 71. Retrieved 2018-04-27.
  13. Perry S. Marshall (2010). Ultimate Guide to Google Ad Words. Google. p. 110. Retrieved 2018-04-27.
  14. seo (15 July 2016). Search Engine Optimization Terminology. Znet. Retrieved 2016-09-28.
  15. marketing-dictionary. Landing Page. Marketing dictionary. Retrieved October 13, 2017.
  16. Tim Ash (2002). Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions. Wiley Publishing. ISBN 0-470-17462-5. |access-date= requires |url= (help)
  17. Omniconvert (17 August 2016). The History Of Landing Pages - Omniconvert Blog. Omniconvert. Retrieved 2017-03-18.
  18. David Ogilvy (2017). The Best Selling Headline Of David Ogilvy's Copywriting Career (and 7 others!) - Word-of-Mouth and Referral Marketing Blog. Visakan Veerasamy blog editor at ReferralCandy. Retrieved 2017-03-31.
  19. The Financial Brand (5 January 2017). Increase Conversions By Maximizing Your Website Landing Pages, In: The Financial Brand. The Financial Brand. Retrieved 2017-06-28.
  20. conversion. Conversion Tracking in AdWords: Complete Guide. Wordstream. Retrieved 2017-03-31.