User:UC3025323/The Evolution of Alcohol and Tobacco Sport Sponsorship Agreements Summary Presentation

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Evolution of Alcohol and Tobacco Sport Sponsorship Agreements Presentation
Author U3025323
Word count
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Copyright YesY
Referencing YesY
Structure Fantastic
Overall rating 4.5/5
Closing comments A fantastic presentation, looks as though a great deal of time has been spent on this presentation. Throughly researched and well presented. Well done with keeping within the time limit. This presentation is very informative and interactive. A job well done. AlexAvent 21:18, 2 November 2011 (UTC)


Guinness Premiership match between Bath and Leicester Tigers - Mark Geater

The following presentation provides a summary of the findings of User:UC3025323/The Evolution of Alcohol and Tobacco Sport Sponsorship Agreements Essay where a history of the evolution of alcohol and tobacco sponsorship agreements within Australian sport, including a comparison to other nations dating back to the 1960’s is explored. Commodification of sport is outlined before the advertising legislation that governs alcohol and tobacco is explored at a national and international level. Whilst tobacco advertising at Australian sporting events has been banned for nearly two decades under the Tobacco Advertising Prohibition Act 1992, alcohol sponsorship is only monitored under the Alcoholic Beverages Advertising Code (ABAC).

To view the presentation, please open the link below: http://www.youtube.com/watch?v=e4YCtERvPmo

References[edit]

  • Anderson, P. 2009. ‘Is it time to ban alcohol advertising?’ Clinical Medicine, v. 9, p. 121-124
  • Babor, T., R. Caetano, S. Casswell, G. Edwards, N. Giesbrecht, K. Graham, J. Grube, P. Gruenewald, L. Hill, H. Holder, R. Homel, E. Osterberg, J. Rehm, R. Room and I. Rossow, 2003. Alcohol: No Ordinary Commodity - Research and Public Policy, Oxford University Press, Oxford
  • Hurtz, S.Q., Henrikson, L., Wang, Y., Feighery, E.C. & Portmann, S.P. 2007. ‘The relationship between exposure to alcohol advertising in stores, owning alcohol promotional items, and adolescent alcohol use’, Alcohol and Alcoholism, v, 42. n, 2. P, 143-149
  • Jernigan, D.H. & Mosher, J.F. 2005. ‘Alcohol marketing and youth – public health perspectives’, Journal of Public Health Policy, v, 26. n, 3. p, 287-291
  • Jones, S.C., Hall, D. & Munro, G. 2008. ‘How effective is the revised regulatory code for alcohol advertising in Australia,’ Drug and Alcohol Review, v. 27, p. 29-38.
  • Munro, G. & De Wever, J. 2008. ‘Culture Clash: alcohol marketing and public health perspectives,’ Journal of Public Health. v. 27, n. 2, p 204-211.
  • National Preventative Health Taskforce, 2009. Australia: The healthiest country by 2020, Technical Report No 3.
  • Saffer, H. 1991. ‘Alcohol advertising bans and alcohol abuse: An international perspective’ Journal of Health Economics, Vol 10, No 1, pp 65-79
  • Slack, T. The Commercialisation of Sport. 2004. New York: Routledge
  • Young, T.R. 1986. ‘The Sociology of Sport: Structural Marxism and Cultural Marxist Approaches’ Sociological Perspectives, Vol 29, No 1, pp 3-28 University of California Press

Pictures[edit]

All pictures used in the presentation are sourced from Wikicommons and are free for public use.