Topic:Marketing Ph.D
From Wikiversity
The Ph.D program in marketing seeks to create a mutual learning environment that encourages sharing of advanced knowledge, with the ultimate aim of helping interested participants to master their skills in applied marketing research.
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[edit] Program Description
The Ph.D program in marketing aims to provide basic and comprehensive training needed to build up skills in applied marketing research from several fronts. Participants actively take voluntary interactive involvement in compulsory and elective coursework. They take initiatives in discussing and providing inputs with regard to issues being considered and fulfill course requirements set forth by the instructor.
[edit] Course Outline
[edit] Compulsory
- To familiarize participants with various sampling methods that seek to fairly represent the population of interest. Sampling methods can be broadly categorized into probability sampling and non-probability sampling.
