The Web Economy/21

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Branding Philosophy[edit]

This is a lesson part of the module The Web Economy out of the Open Source ERP/Executive Diploma course conducted by a private university.

Topics[edit]

  • Most consumers buy brands. Every product is a brand. They choose brands according to what they can identify and believe in, the brand image and promise[1].
  • Brands take a long time to build, expect 5 years[2].
  • Branding can be the most expensive part or value of a product.
  • In cyberspace a brand can be easily displace due to low barrier of entry.

Discussion[edit]

  • What is the most expensive brand in the world and why[3]?
  • How does software companies brand itself before the web? In the web?
  • How does new software fight against established brands?
  • What do you think about Europe branding Open Source?[4]

Activities[edit]

  • Publish your works in an attractive manner in your user page, stating your own views and findings providing links to your sources. Use the talk page here to score marks.
  • Create or edit sub-pages of course materials within wikiversity.
  • Discuss in the forum (link shall be provided) by offering your ideas and answering or comment on others' postings.

References[edit]

  1. http://en.wikipedia.org/wiki/Product_positioning
  2. http://www.startupnation.com/steps/55/3760/9/1/establish-brand.htm
  3. http://www.mewrites.com/2008/01/coca-cola-number-one-brand.html
  4. http://blogs.zdnet.com/open-source/?p=2649

Links to Student Notes[edit]

(Provided by Students - subject to edit ranking by tutor)

Notable Links to Resources[edit]

(Provided by Students - subject to edit ranking by tutor)

Sub-Pages[edit]

(Done in wikiversity as course material by the students under the guidance of the tutor)