Survey design/Workshop

From Wikiversity

This is the homepage for a 4-5 hour survey design workshop for post-graduate research students. Educational level: this is a tertiary (university) resource. Completion status: this resource is ~50% complete.

[edit] Materials

Presentation: Survey design workshop (Slideshare)

• The accompanying slides presented in 2010 are available (see box):
• Example surveys for critical discussion

[edit] Topics

1. About
2. Introductions
3. Research purposes
4. Survey design
5. Implementation
   • Sampling
   • Response rates
   • Margin of error
6. Online surveys
7. Readings
8. Evaluation

[edit] Readings

Recommended readings about how to design questionnaires:

Online articles

1. Creative Research Systems (2008). Survey design: How to begin your survey project.
2. Frary, R. B. (1996). Hints for designing effective questionnaires. ERIC Digest.
3. Leung, W. (2001). How to design a questionnaire. Student BMJ, 9, 171-216.
4. Pollograph (2008). Designing a survey.
5. StatPac (c. 2007). Questionnaire design considerations.

Book chapters

1. Fowler, F. J., Jr. (2002). Designing questions to be good measures. In In F. J. Fowler, Survey research methods (3rd ed.) (pp. 76-103). Thousand Oaks, CA: Sage.
   • Google Books (Note: pp. 80-81, 87-89, 91-92, 95, 97, 100-102 are missing)
   • html (earlier version, full text)
   • Or contact the instructor for a full copy
2. Nardi, P. (2006). Developing a questionnaire (Ch 4). In Doing survey research: A guide to quantitative methods (2nd ed.). Boston, MA: Pearson. UC-eReserve

Books

You should be able to find some books about survey research and survey design in your university library.

1. Alreck, P. L., & Settle, R. B. (2004). The survey research handbook (3rd ed.). Boston: McGraw-Hill/Irwin.
2. Backstrom, C. H., & Hursh-César, G. (1981). Survey research (2nd ed.). New York: Wiley.
3. Dillman, D. A. (2007). Mail and internet surveys: The tailored design method 2007 Update with new internet, visual, and mixed-mode guide (2nd ed.). Hoboken, NJ: Wiley.
4. Frazer, L., & Lawley, M. (2000). Questionnaire design & administration: A practical guide. Brisbane, Australia: John Wiley.

[edit] See also

• Survey design