Google Search and Wikiversity
User:Mu301 has signed up for a Google Wemaster Tools account and this page will be used to document what he has learned about how Google searches and indexes the en.wikiversity.org site and how results from these searches bring people to Wikiversity. You are encouraged to join this learning project by discussing and analyzing the results.
Results from Google Webmaster Tools
|Southeast Asian Languages/Philippine Languages/Lesson:Introducing Yourself||1,214|
|Why is Media Literacy Important||970|
|Southeast Asian Languages/Philippine Languages||685|
|Albanian Territories of Balkans (deleted as copyright violation)||553|
|Introduction to Filipino||489|
|Introduction to Russian||414|
|Pronunciation (was moved to Korean Pronunciation, and is now a disambiguation page)||367|
|Church of Scientology||357|
As can be seen from the table at right, languages appear to be a popular topic to link to at Wikiversity. Where are all these links coming from? The "Philippine Languages" pages have a large number of links from wikiwix.com For example, visit this link and look for the Wikiversity sidebar which appears on every page of this site. The inclusion of this sidebar skews the search results returned by Google. The results for "Russian" are also due to wikiwix.com and so we can conclude that these results are not a significant indication that a variety of sites link to those pages on Wikiversity.
Another example is "Church of Scientology" which is likely due to w:Template:Scientology which is used on a large number of pages at Wikipedia. The template includes a link to Church of Scientology here. Wikipedia is ranked very high in Google search results, and so a large number of links from Wikipedia to a page on Wikiversity will increase the Google ranking of a particular page here. It is also likely that we will get a large number of page views from people who clicked on the Wikipedia template. The large number of links does not indicate that our page on the subject is popular, but it does tell use that it is a high visibility page that we should be aware of.
The "Help:Contents" and "Special:AllPages" results are due to a heavily used template at zh.wikipedia.org which can be seen at the bottom of this page.
Most of the results in the "top 10" can be explained by similar heavy linking through the use of templates which appear on many pages of another site. The results in this table are not very usefull for the goal of developing Wikiversity. There are exceptions, however. Our Moodle page is linked from a number of sites such as:
But, one direct result from this data is that I recreated the deleted Pronunciation page as a "disambiguation page" to prevent external links to our site from producing error messages and to direct visitors to the resources that they are looking for.
Which search queries return Wikiversity pages?
The Top search queries table lists the queries that return Wikiversity pages as results, while the Clicktrough table indicates searches where someone clicked on a Wikiversity page in the results.
|2||4%||principles of management||3|
|9||2%||principles of marketing||4|
|10||2%||introduction to computers||6|
A search for "independent variable" returns w:Dependent and independent variables as the first result and Independent variable is at #33. The high ranking of the Wikiversity page is likely due to two templates on the Wikipedia site.
It is no surprise that searches for Wikimedia Foundation sister sites like Wikibooks and Wiktionary return results for Wikiversity.
The "Farsi1" search results might seem a bit odd at first glance. There is a television station called Farsi1TV ("The television channel for the Farsi speaking community") and Wikiversity has Farsi 1 which is a beginner's course in the language.
Which search results are people clicking on?
|1||9%||principles of management||2|
|2||6%||passive sign convention||1|
|3||5%||principles of marketing||3|
|8||2%||exploratory factor analysis||1|
|9||2%||upper motor neuron vs lower motor neuron||1|
|12||2%||common swedish phrases||1|
|14||1%||partial eta squared||2|
|15||1%||airy stress function||1|
|16||1%||technical writing course||2|
|18||1%||ionize in water to release hydrogen ions and
a negative ion other than hydroxide
|20||1%||circuit analysis problems||2|
|21||1%||introduction to information technology||2|
|22||1%||oblique plane anatomy||4|
|23||1%||introduction to computer science||6|
|25||<1%||types of interpersonal skills||1|
The search for "principles of management" is an interesting result. According to Google 9% of the people who search for this term clickthrough to the Principles of Management page. Knowing this might allow us to focus some of our efforts on developing resources that people are seeking to learn about. We should also check these pages to insure that they are well linked to other wikiversity pages so that newcomers can easily learn more about subjects that they are interested in.
It is interesting that both "principles of management" and "management principles" appear in the top 25. As an experiment I have created a redirect from Management principles to Principles of Management to see if this will boost the ranking and clickthrough on the "management principles" search. It is tempting to do the same for Principles of marketing and Marketing principles but this will be left alone for now, to see what happens without any changes to Wikiversity.
- Web Design/Testing Website performance (in particular Search Engine optimization)
- Most accessed pages Wikiversity page hit analysis at THEwikiStics