|Learn to learn; love to live; like to link.|
- In his doctoral dissertation (Sussex University, 1971) Tsur developed an approach which he later called "Cognitive Poetics". This is an interdisciplinary approach that combines literary theory, linguistics, psychology, and philosophy. It explores the relationship between the structure of the text and the human qualities perceived in it, and the mediating processes that take place in the reader's mind.
- His theory of metaphor has two facets: the creation and understanding of novel meanings (based on the "controversion" and "feature deletion" theories), and perceived qualities. In his criticism of George Lakoff's claim that a road mentioned in a poem must be interpreted in light of the "life is a journey" conceptual metaphor he argued that in various works "road" may assume an indefinite number of unforeseen meanings (one of which may be "life is a journey").
- Prominent figures in the field include Reuven Tsur, who is credited for originating the term, Ronald Langacker, Mark Turner and Peter Stockwell.
See also 
- Lakoff, George & Mark Johnson (1980). Metaphors We Live By. University of Chicago Press. [+]
- Ortony, Andrew, ed. (1979). Metaphor and Thought, Cambridge University Press. 2nd. ed. 1993. [+]
- 1978/Ricoeur [+]
- 1977/Rogers [+]
- 1976/Ricoeur [+]
- Ricoeur, Paul (1975). The Rule of Metaphor: Multi-Disciplinary Studies in the Creation of Meaning in Language. Robert Czerny, Kathleen McLaughlin & John Costello, trans., London: Routledge and Kegan Paul, 1978. [+]
- Black, Max (1954). "Metaphor." Proceedings of the Aristotelian Society, 55, pp. 273-294. [+]
- Richards, I. A. (1936). The Philosophy of Rhetoric. Oxford University Press. [+]
- Ogden, C. K. & I. A. Richards (1923). The Meaning of Meaning: A Study of the Influence of Language upon Thought and of the Science of Symbolism. London: Routledge & Kegan Paul Ltd. [+]
- "Reuven Tsur ... has run a cognitive poetics project since the early 1970s, long before the first publications in cognitive linguistics," as quoted from: Gerard Steen and Joanna Gavins, "Contextualising cognitive poetics," in: Joanna Gavins & Gerard Steen (2003). Cognitive Poetics in Practice. London: Routledge. p. 3.